Use AI to Generate Texts Variations with CopywriteML

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CopywriteML is an Experience OS extension, and part of the AdaptML® package.

CopywriteML provides generative AI models to suggest alternative copy for your texts and calls to action. With CopywriteML, you can:

  • Get inspired with additional phrases and microcopy possibilities.
  • Create variations to find the best-performing calls to action.
  • Tests different copy variations to find the right tone of voice for each audience.

Using CopywriteML

  1. Go to any variation.
  2. Hover over any text variable that includes a text value.
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  3. Click CopywriteML.
  4. Alternate copy options are offered in the CopywriteML pop-up.
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  5. Click the copy icon to copy an alternative to the clipboard, then paste it into the variation.

About the model

The texts are generated using deep learning techniques for natural language processing (NLP). At the moment, it works best in English.