Copywriter is an Experience OS extension that automatically generates fresh copy ideas for your campaigns.
Copywriter uses generative AI models to suggest alternative copy for your texts, calls to action, and email subject lines. With Copywriter, you can:
- Get inspired with additional phrases and microcopy possibilities.
- Create variations to find the best-performing calls to action.
- Tests different copy variations to find the right tone of voice for each audience.
Generate text and calls to action in your variations
- Go to any variation.
- Hover over any text variable that includes a text value.
- Click Copywriter.
- Alternate copy options are offered in the Copywriter dialog.
- Click the copy icon to copy an alternative to the clipboard, then paste it into the variation.
Generate engaging subject lines for Experience Email
Leverage Copywriter to craft subject line ideas for any email in your email program: Newsletters, flash-sale announcements, welcome emails, and more. Generate them here, and use them anywhere.
- Go to Experience Email and click the Subject Lines tab.
- Select an email type, and in the text field, add a short description for context.
- Select a tone for the subject line, and toggle to use customer names and emojis as needed.
- Click Generate. Suggested subject line options are generated in the right-side pane.
- On any suggestion, click the copy icon to copy the text to your clipboard.
- Optionally, click Regenerate to see more suggestions.
About the model
The texts are generated using deep learning techniques for natural language processing (NLP). At the moment, it works best in English.