Market Basket Analyzer is an Experience OS application, and part of the Mastercard ecosystem.
Market Basket Analyzer unlocks the value of your transaction data to inform promotional design, assortment optimization, pricing, and marketing strategies.
It offers:
- Actionable Insights: Not just what's “good to know.” By focusing on critical factors like attached basket margin and customer loyalty, the Market Basket Analyzer software generates actionable recommendations that drive profitability.
- Speed and Scalability: Transaction data is enormous – details about every item in every basket across every store add up quickly. Market Basket Analyzer is designed to handle billions of rows of data with run times ranging from seconds to minutes. Don’t wait for the answers you need.
- Flexibility: Achieve more robust answers in a single click. Market Basket Analyzer allows you to filter each analysis on a variety of key dimensions such as day of week, time of day, store format, customer group, and more.
For additional support, access the Learning Center through your Market Basket Analyzer dashboard or contact your Customer Success Manager.
Export your product feed to Market Basket Analyzer
You can automatically export your Dynamic Yield product feed to your Market Basket Analyzer account, eliminating the need to maintain separate feeds in both locations:
- In Experience OS, click the Settings (gear) icon on the Market Basket Analyzer app icon.
- Click the Product Feed Sync toggle to activate the export. Note that you must contact your Market Basket Analyzer account manager to complete the setup.