Market Basket Analyzer is an Experience OS application, and part of the Mastercard ecosystem.
Market Basket Analyzer unlocks the value of your transaction data to inform promotional design, assortment optimization, pricing, and marketing strategies.
- Actionable Insights: Not just what's “good to know.” By focusing on critical factors like attached basket margin and customer loyalty, the Market Basket Analyzer software generates actionable recommendations that drive profitability.
- Speed and Scalability: Transaction data is enormous – details about every item in every basket across every store add up quickly. Market Basket Analyzer is designed to handle billions of rows of data with run times ranging from seconds to minutes. Don’t wait for the answers you need.
- Flexibility: Achieve more robust answers in a single click. Market Basket Analyzer allows you to filter each analysis on a variety of key dimensions such as day of week, time of day, store format, customer group, and more.
For additional support, access the Learning Center through your Market Basket Analyzer dashboard or contact your Customer Success Manager.