Tips & Tricks: New Users

A New User in Dynamic Yield

A new user is one who is being tracked for the first time since the Dynamic Yield scripts were implemented on your site

• Dynamic Yield sets a DYID cookie¹ on the first page view of each user. This cookie expires after 14 months
• The DYID cookie includes a unique ID as well as a timestamp (the exact time the cookie was set)
• If, when the DYID cookie is set, there was no previous timestamp (i.e. the user has never been tracked before), the user is classified as a New User. The 30 minutes start counting from the timestamp set.

For example;

Experience Targeting Examples

New User targeting condition in a Site Personalization Campaign

This condition is available on the Experience level. We will use it in order to target New or Returning users with relevant experiences. 

New Users:

Welcome messaging

• Welcome new users to the site
• First purchase discount
• Newsletter/ Subscription sign-up

Exit survey

• Get feedback on UI from first-time users

Recommendations

• Use relevant strategies for first-time users;
• Homepage - Most Popular
• PDP - Purchased Together, Viewed Together, Similar
• PLP - Most Popular

Returning Users:

Cart Reminders

• Remind users that they have items in their cart
• Highlight free shipping thresholds based on items in cart

Recommendations

• Use relevant strategies for first-time users;
• Homepage - Affinity, Recently Viewed
• PDP - Affinity, Purchased Together, Viewed Together, Similar
• PLP - Affinity, Recently Viewed

Recommendation Campaign for the Homepage, targeting New
and Returning (with over 6 pageviews, with under 6 pageviews) users with different strategies

Additional Resources

• Click to read more on creating notifications, out of the box templates and attribution methods.