How to create audience for email traffic

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Felix Tuk

• March 15, 2020 09:00

Hi there,

I’m trying to create an audience including visitors coming from email campaigns. How do I filter audience by UTM parameters?

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  Permanently deleted user

  • March 15, 2020 09:05

  Hi Felix,
  You can choose URL Visit contains and add the UTM Parameter. Also un-check ignore URL Parameters

   

  

  What is the goal of this audience? You can target users who come to this URL at the experience level as opposed to serving it to an audience.

  Thanks!
  Shmuel

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  Felix Tuk

  • March 15, 2020 09:06

  Thanks Shmuel,

  We just got started with DY and I’m just trying to create relevant audiences to cover our bases 

  Best,

  Felix

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  Sean C

  • June 22, 2020 11:42

  Hi guys,

  Trying to leverage UTM codes like this to help create custom audiences for different genders based on gender specific campaigns being one of the ways to quickly ID a large gender specific audience. 

  Any suggested alternates or quick learnings you'd suggest I accommodate? 

  Thanks! 

  Sean

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  Permanently deleted user

  • June 22, 2020 13:34

  Hey Sean-

   

  Do you have gender specified in the email URL clickthrough? If so, you can use the UTM parameters like those listed above or "url contains" with the genders broken out. 
  For example: 

  url - contains - email 
  AND
  url - contains - mens
  OR
  url - contains - womens
  OR
  url - contains - unknown 

   

  What do you think?

  jake

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  Sean C

  • June 23, 2020 01:59

  Hi Jake, 

  We do but we're looking to leverage this across more than just email and wanted to sanity check this shouldn't cause any trouble if using the same related UTM across multiple channels (we want to categorise from inbound PPC/social ads as well). 

  Any obvious issues? 

  Thanks! 

   

  Sean

   

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  Permanently deleted user

  • June 23, 2020 14:08
  • Edited

  Hi Sean,

  Jumping in for Jake here. If your goal is to create gender segments based on UTMs from multiple different sources then you can forgo the source condition (italics) and instead focus on only the gender UTM (bold) from Jake's expression below.

  url - contains - email
  AND
  url - contains - mens

  You should be aware of any URL conflicts with other pages of your site. For example, if you use the condition "url - contains - men's", you might accidentally include visitors to the page www.website.com/clothing/men's.

  To avoid this, you can include the full UTM expression. Something like, "URL - contains - utm_campaign=men's"

   

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  Permanently deleted user

  • June 23, 2020 14:11

  Exactly what Alex said.

  Many advertisers use this in CPC and social media marketing to identify their audiences: 

  test.com?utm_source=google&utm_medium=cpc&utm_campaign=spring_sale&utm_content=mens

  test.com?utm_source=fb&utm_medium=cpc&utm_campaign=spring_sale&utm_content=mens

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