How to create audience for email traffic

Comments

7 comments

  • Shmuel Kaplan

    Hi Felix,
    You can choose URL Visit contains and add the UTM Parameter. Also un-check ignore URL Parameters

    What is the goal of this audience? You can target users who come to this URL at the experience level as opposed to serving it to an audience.

    Thanks!
    Shmuel

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  • Felix Tuk

    Thanks Shmuel,

    We just got started with DY and I’m just trying to create relevant audiences to cover our bases 

    Best,

    Felix

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  • Sean Clanchy

    Hi guys,

    Trying to leverage UTM codes like this to help create custom audiences for different genders based on gender specific campaigns being one of the ways to quickly ID a large gender specific audience. 

    Any suggested alternates or quick learnings you'd suggest I accommodate? 

    Thanks! 

    Sean

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  • Jake Tenenbaum

    Hey Sean-

     

    Do you have gender specified in the email URL clickthrough? If so, you can use the UTM parameters like those listed above or "url contains" with the genders broken out. 
    For example: 

    url - contains - email 
    AND
    url - contains - mens
    OR
    url - contains - womens
    OR
    url - contains - unknown 

     

    What do you think?

    jake

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  • Sean Clanchy

    Hi Jake, 

    We do but we're looking to leverage this across more than just email and wanted to sanity check this shouldn't cause any trouble if using the same related UTM across multiple channels (we want to categorise from inbound PPC/social ads as well). 

    Any obvious issues? 

    Thanks! 

     

    Sean

     

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  • Alex Fitzgerald

    Hi Sean,

    Jumping in for Jake here. If your goal is to create gender segments based on UTMs from multiple different sources then you can forgo the source condition (italics) and instead focus on only the gender UTM (bold) from Jake's expression below.

    url - contains - email
    AND
    url - contains - mens

    You should be aware of any URL conflicts with other pages of your site. For example, if you use the condition "url - contains - men's", you might accidentally include visitors to the page www.website.com/clothing/men's.

    To avoid this, you can include the full UTM expression. Something like, "URL - contains - utm_campaign=men's"

     

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  • Jake Tenenbaum

    Exactly what Alex said.

    Many advertisers use this in CPC and social media marketing to identify their audiences: 

    test.com?utm_source=google&utm_medium=cpc&utm_campaign=spring_sale&utm_content=mens

    test.com?utm_source=fb&utm_medium=cpc&utm_campaign=spring_sale&utm_content=mens

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