Dynamic Yield lets you optimize external acquisition campaigns (like Facebook) by tailoring the message and the recommended products for different users.  For example, you can

• Enrich the campaign audiences with:
• High propensity users with the most relevant products, or bought with products.
• Low propensity users with % discount, free shipping or a coupon.
• High Affinity to a certain brand /category
• Target lookalike audiences based on high propensity and high affinity scores
• Exclude from running general campaigns any of the above audiences.
• Similarly, you can exclude populations that have low propensity and\or low affinity scoring.

The process includes exporting the audiences from Dynamic Yield, and ingesting them in the target social network.

**Prerequisite - enabling Audience Export  - speak to your Customer Success/ Partner Success team to enable this capability**

Step # 1

• Export the relevant audiences, one at a time.
• Options: 
• Using Audience Export, the file is created overnight. To load the audiences into Facebook choose plain text identifiers.  For Google export hashed identifiers - they anyway hash identifiers once uploaded, hence exporting hashed identifiers speed the process.  
• Using one-time export, the file is sent to your email, protected by a password. You can’t choose to hash identification.

Step #2

Map AWS S3 as a network drive to easily access the files.

• Windows: TNT drive
• macOS: cloudMounter

Ingest Audiences into Facebook

• Go to assets → audiences
• Press create audience
• Create a custom audience → customer list
• Press Next [Customer value] and another Next
• In the opened screen upload the file

• Map the header of the identifier column to EMAIL via the drop-down:
• The audience is created in Facebook:
• Now you can target this audience with any of your campaigns. 
• You can also enrich or exclude an existing audience.
• Similarly, you can target look-alike population based on the exported audience.

Ingest Audiences in Google

• Rename the “identity” column to “Email”
• In your Google account, go to Audience Manager -> click the “+” icon to display what type of audience you want to add and choose “customer list” 

• Choose if the export file contains plain-text or hashed emails.