Tips & Tricks: Supercharge the Brand Experience with Experience APIs

Date Sent: November 10th, 2020

Hi there,

The global landscape of digital business and connectivity has evolved significantly over the past few years. As the landscape changes, the expectations of consumers are drastically changing, too. With 68% of consumers stating that they have elevated expectations of companies' digital capabilities1, it's critical that companies continue to enhance the customer and end-user experience.

Enable your team to improve web performance, enhance data privacy, and expand personalization into all channels (online and offline, including store kiosks, point of sale systems, apps, and more) by leveraging Dynamic Yield's Experience APIs (XP APIs). XP APIs allow you to use all of DY's personalization capabilities to serve holistic, cross-channel interactions via API, while giving developers and IT more centralized control of site structure and modifications. 

Here are some use case ideas for using XP APIs to deploy server-side experience optimization across the entire tech stack for greater flexibility and control over the customer journey.

Improve Site Performance

Keep up with consumers' increasingly high expectations of site speed and relevant touchpoint engagements by using XP APIs to render experiences completely through the server-code. This minimizes the impact on site performance, specifically elements that are immediately visible post-page load and appear above the fold. 

For instance, your team could call Dynamic Yield's XP APIs from the server to serve personalized navigation bars or buttons to return users and ensure that content is already included in the markup before the page is rendered:

You could also use XP APIs to target loyal customers with an above-the-fold Recommendation widget on the homepage, and ensure that the widget is served with minimal latency. In addition to leveraging DY's Recommendation Strategy algorithms to serve relevant products within the widget item slots, you can also use per-slot level targeting and manual rule designation to ensure that the widget displays the ideal combination of products from slot to slot. 

Experience Continuity

In 2019, 68% of consumer interactions with companies occurred offline and 42% occurred online. This split has now flipped in 2020: now, 60% of consumer-brand interactions are occurring online, and only 40% are offline1. Amplify your team's agility in personalizing customer experiences both online and offline by leveraging XP APIs to embed personalization on-site, within in-store Kiosks, mobile apps, and across other digitally-relevant touchpoints. Give customers a comfortably interactive, personalized shopping experience by leveraging interactive screens. Personalize the screen displays and serve experiences to both known and unknown customers using a variety of targeting conditions. 

One unique example of leveraging XP APIs via-interactive screens in an offline environment is using digital drive-thru menus to improve the customer experience by displaying food recommendations based on time of day, weather, and trending menu items:

Similarly, brick-and-mortar retail shops could use XP APIs to personalize the displays of interactive screens like smart mirrors, shopping kiosks, or table displays. Increase customer satisfaction by providing shoppers with these immersive digital interfaces and allow them to conveniently browse through the inventory and product assortment of that particular store. Tailor and serve product Recommendations to customers based on known info, demographics, and more. 

You could also leverage XP APIs to serve relevant, consistent content experiences to mobile app users. Engage customers with triggered on-app offers depending on the time and day to incentivize users to make purchases via-the mobile app. This will help your team to drive mobile app conversion while streamlining the end-user's brand experience:

1"Shopping behavior keeps evolving as the pandemic continues," Digital Commerce 360, October 2020

Until next time,
Ashley

Ashley Berman
Sr. Customer Education Manager