We use Salesforce Commerce Cloud as our eCommerce platform, which has up to three levels of ID for a product:
- SKU, which is unique in the catalogue and is specific to both colour and size.
- Variation Group, an ID that is shared across all sizes.
- Variation Master, which is shared across all colours and sizes.
It is possible that a user lands on a PDP that is based on variation master (size/colour not selected), or variation group (size not selected). At this point, the page is not specific to a SKU, so the only option is to use variation master or variation group.
How can we structure the product feed so that relevant (to the product) recommendations can be served on these group PDPs, without losing the ability to surface the most relevant variations to our users?
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