Audience Explorer Tips

In addition to using the Audience Explorer to preview the characteristics of potential audiences, it can be a useful investigative tool to troubleshoot for issues and explorer discrepancies. Some examples of ways you can use the Audience Explorer to troubleshoot issues are:

Deconstruct audiences: If your desired audience has too few users or a smaller segment than expected, try recreating the audience one condition at a time in the Audience Explorer to see which condition or combination of conditions is problematic.

Check for discrepancies: Juxtaposing mutually exclusive conditions in the Audience Explorer can highlight discrepancies. For example, searching for users who have made purchases but have never done an add to cart event may help uncover invalid add to cart events.

Audience Explorer Tips

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