Targeting by Cart Value/Data
In some cases, we would like to target users by their Cart Value. This can work well with the Shipping threshold campaign mentioned in my previous post.
Just like when using the Shipping Threshold campaign, in order to use the cart's data, the data must be available on the current page. In the case of targeting, the data can be available either as an element, dataLayer, or any other global variable.
The next step would be to create an Evaluator.
Evaluators are used to creating custom targeting conditions that are not OOTB. Creating them requires basic JavaScript knowledge.
There are some code examples in this Knowledge Base article just about creating a cart evaluator. But keep in mind that some modifications may need to be applied to the code examples so that they work on your sites.
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