Multiple audience targeting vs duplicating experiences


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  • Ashley Berman

    Hey Callie Blume,

    Thanks again for posting this question during today's Experience Targeting Best Practices seminar! Here's the answer we gave to your question during the seminar (click the link above to the seminar recording and scrub to about 29:52 to hear our live response):

    Think of the Experiences in a campaign as "waterfall steps" with each step siphoning off a bit of traffic that's eligible for a given Experience. For each subsequent Experience in the prioritized list of Experiences, the traffic volume dissipates as users are assigned to, or served with, the topmost targeted Experience that they qualify to receive. The data on the groups of users that are ultimately served with each Experience is contained in separate reports, with separate test versions, attribution settings, etc.

    If you want to collect enough data on each individual Experience to make informed A/B testing decisions, you'll want to concentrate as many users as is relevant to a single Experience. While you should absolutely segment and personalize the Experience content, you should also segment (or target) Experiences intentionally and purposefully. If there is a way to deliver an Experience to more users while still achieving your segmentation objective or goals, then that approach is preferable because more users will be factored into a given Experience as opposed to fewer users that are micro-segmented into more Experiences with less data of significance for the system to report on.


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