Personalization across the customer journey: Breaking down data silos
Join Dynamic Yield’s Channels Manager, Parker Block, Tealium’s Director of Partner Solutions, Josh Wolf, and Blue Moon Digital’s Senior Web Analytics Strategist, Jenna Masterson, for an analytics exploration into audience behavior and how to best use data to inform personalization.
This talk will provide insight as to how you can create a single, unified view across different channels and touchpoints in real-time to better understand each customer’s journey. Listen in to learn how to accurately analyze customer behavior and target intuitively so your content never gets lost in this today’s heavily-saturated digital landscape.
What You’ll Discover:
- How to use your existing data to understand audience behavior
- How to seamlessly manage your audiences
- How to serve personalized content to the right audience
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