Tips & Tricks: Use Case Inspiration

Overview of a Social Proof Campaign

Social Proof Campaigns give users visibility into how other shoppers are interacting with products and informs them that the product they are viewing is being viewed or purchased by other customers. This gives a sense of commonality, and sometimes urgency, driving a higher conversion rate. The KPI's more commonly focused on are Purchases, Revenue and Add to Carts.

Pre-requisites

In addition to the Dynamic Yield scripts being implemented, a synced and validated product feed needs to be available, including an accurate and up-to-date “in stock” column.

Strategies

Dynamic Yield provides 6 out-of-the-box combinations of variables to dynamically pull into 2 categories:
Product Performance: the metrics will you use to entice shoppers

• Product views
• Product purchases

In the past (time frame): the period in which the system will count your product performance metrics*

• 1 day
• 2 day
• Week
• *You can add additional time periods. Speak to your CSM.

For example
Strategy: Increase product cache
Description: Use other shoppers to lend credibility to your product and reduce the barrier to purchase
Copy options:

• You’ve got great taste! {Product views} shoppers are checking out this same item
• Trending product. One of the hottest picks this week
• Customer favorite. Over {product purchases} purchased today

Campaign Set Up

Module settings

• Create a new personalization campaign
• Select positioning of the notification on screen
• Select trigger: Advanced > External component > Dynamic Yield data

Targeting settings
Mandatory:

• Page Type > is > product

Optional:

• Only display on products with strong performance

Product popularity (views) > More than > X
Product popularity (purchases) > More than > X

• Only display on products in stock

Product Page > product with property > In stock > true

Variation Configuration

• Select one of the Dynamic Yield Social Proof templates (or a template that you have created)
• Customize aesthetic template fields
• Configure your Product Performance type (views or purchases) and time frame (today, 2 days, week etc...) options to match your strategy defined in the targeting conditions

Allocation

• We recommend an A/B test to show uplift vs. a control group in order to accurately gage success of the campaign

Primary Metric

• This depends on the goal of the test however Purchase is the recommended primary metric. Revenue or Add to Cart are also good options

Recommended attribution

Choose attribution by clicking on the cog next to primary metric to bring up the modal window.

• Variation Stickiness: User (Multi-session)
• Start Attribution Window When: Variation is served
• End Attribution Window After: Session ends

Additional Resources

• Click to read more on creating notifications, out of the box templates and attribution methods.