The impact of A/B tests and personalization on SEO

Optimizing and personalizing the customer experience on a regular basis to improve KPIs serves as an inherently valuable growth tool and is a key part of the digital marketing ecosystem for any online business. However, a common question that arises is whether these efforts can negatively impact Search Engine Optimization (SEO) rankings. 

With a few misconceptions floating around on the topic, the DY team dives into the various concerns, providing solid references to Google’s official stance, as well as highlight practical guidelines to help you become more relaxed with, and more in control of, your optimization campaigns. We also share the results of experiments we conducted here at Dynamic Yield, to determine how dynamic Java-Script-generated content affects SEO, including Google crawling and indexation. Read the blog post.