June 2020 Use Case of the Month Winner: Stellar Labs

Highlighting top menu categories based on user affinity drives 30.95% uplift in revenue

Hypothesis: Highlighting the categories in the top menu that the user has affinity towards will help them focus on purchases and increase conversion rate.

Use case details:

• For Desktop users, we added red dots in the top menu next to the categories that the users had known affinities towards. 
• Attribution only starts with a click on the menu, thus excluding users who didn't interact with the menu navigation.

Results:

• +28.4% - Conversion Rate (purchase per user)
• +30.95 - Revenue
• +0.5% - Average order value (AOV)

Congratulations Alexander Sugakov !