Amplience Variation Feed Integration

The Amplience Variation Feed integration is an out-of-the-box solution that connects a headless CMS with Dynamic Yield personalization. Content teams manage content and variations in Amplience, while Dynamic Yield consumes them via a variation feed and activates them across campaigns and experiences.

How it works

1. Create content and variations in Amplience
2. Amplience exposes content through a content delivery URL
3. The URL is used as a variation feed source in Dynamic Yield
4. Dynamic Yield detects Amplience content and applies optimized settings based on its structure

Set up the content in Amplience

Step 1: Create content types in Amplience. 

Contact Amplience for help with this step. 

Step 2: Add data to the affinities and user attributes to match values in Dynamic Yield

Step 3: Add Dynamic Yield content 

Add Dynamic Yield content to the content item/slot representing an area of a channel.

Step 4: Get the URL pointing to the content

Copy the URL that points to the data for the Dynamic Yield content. 

The format should be:

https://quadlaw.cdn.content.amplience.net/content/id/
ae282dc5-c1db-4997-9022-5270ea8094b4?depth=all&format=inlined 

You can find the URL in the Content delivery tab:

Set up the integration on Dynamic Yield

Make sure you have the content delivery URL from Amplience. This URL is used as the variation feed source.

Create a variation feed in Dynamic Yield

1. Go to Assets › Data Feeds
2. Click New → Variation Feed
3. Name the feed
4. Paste the Amplience content URL into the Feed Source field

When the URL is pasted, Dynamic Yield automatically detects the Amplience format.

Set recommended settings

When an Amplience URL is detected, Dynamic Yield provides recommended configuration settings.

Click Set recommended settings to automatically configure the feed with settings designed for Amplience.

What’s applied automatically

• Parser function
  Predefined function that converts Amplience content into a flat variation feed structure, including support for targeting and affinity fields.
• Column settings
  • Unique Key: Id
  • Variation Name Key: Name

When to use this integration

This integration is appropriate if:

• Your content and variations are both managed in Amplience
• You want Dynamic Yield focused on decisioning and activation
• You need a low-maintenance, scalable personalization workflow