December 15, 2024
Create loyalty-based audiences in Experience OS by automatically syncing customer data from SessionM with Dynamic Yield
Use SessionM data to deliver targeted offers and promotions based on customer activity and preferences.
Additional releases:
- Sync your product feed between Dynamic Yield and Market Basket Analyzer.
December 8, 2024
Tailor your popularity recommendations to match every locale
- Popular in Location algorithm is now available to all Experience OS users! Cater to the specific tastes and interests prevalent in your user's location with recommendations based on product engagement and geolocation.
New in Shopping Muse:
- Shopping Muse can now identify customer service-related queries and direct the user to the correct communication channels.
- Toggle to choose between a simple welcome screen and an advanced product grid layout.
- Secondary titles on product tiles enable the display of additional information, such as the product category, brand, collection, or other relevant details.
- Control the “current price” and “previous price” columns in the product feed
November 3, 2024
Fire server-side user events with the new External User Events API
External user events report on user activity outside the scope of your Dynamic Yield implementation, enabling you to further enrich your user data. For example, if you have Dynamic Yield implemented on your website but also want to track user activity at the point of sale of your physical store. Use this API to track offline purchases in real time, update affinity profiles, and implement custom events to sharpen targeting across channels.
Additional releases:
- A new identifier selection dropdown enables you to select any identifier listed in the new Identifiers section in your section's General Settings.
- Create, deploy, and test segmented experiences with the Acquisition Pages app, which is designed with financial institutions' needs in mind.
October 13, 2024
Expose the overall value of your personalization program
Use the Experience OS Impact report and leverage the Dynamic Yield advanced out-of-the-box testing capabilities to receive a clear overview and insights into your personalization program with simplified self-service global test settings.
Additional Updates:
- Trigger personalized messages in Reconnect with localized content, such as prices and recommendations based on each user's location, ensuring high relevancy with minimal effort.
- Seamlessly integrate your Iterable account with Reconnect and trigger hyper-personalized emails using the new out-of-the-box integration.
- Create 16 tailored card-spend audiences for your Breeze Campaigns in just a few clicks by setting your spend thresholds, with the flexibility to edit each audience as needed.
- User Data feed creation and sync settings are now easier to use.
- Manage secondary identifiers in your section settings.
September 29, 2024
Shopping Muse sparks the conversation with a click
- Increase user engagement upon opening the Shopping Muse chat with a new welcome screen.
- Initiate a conversation directly from a category page, product page, or "No Results" page.
Additional releases:
- Simplify your workflow, managing your personalization efforts in Experience OS
while managing content in your Storyblok, Crownpeak, or DatoCMS CMS platforms. - Use Dall-E AI to generate multiple image variations for your evergreen and hero
banner campaigns. - Seamlessly integrate Experience Email with your Klaviyo account and embed your personalized campaign code as part of the drag-and-drop Klaviyo email editor for easy reuse.
September 8, 2024
Enrich messages sent using Reconnect with user data from your feed
Add any CRM variable to your Reconnect messages, such as loyalty points, birthday, or any other user-related information you've defined for your section.
Additional updates:
Easily sync your Commercetools product catalog by installing the Dynamic Yield Commercetools connector.
August 25, 2024
Optimize category page product sorting with personalization and business logic
With Sorting Optimizer, you can test different sorting logics and apply boost and bury rules that incorporate users' affinity profiles, preferences, and behavior, with business logic like margin, new products, or discounts.
Additional releases:
- Identify opportunities for better targeting and personalization for Emphatic Personalization with the Empathic Experience Report.
- Sync Segment audiences with Experience OS with one click.
August 18, 2024
Recommendations that automatically adjust to the user state of mind
Use Empathic Recommendations to allocate the best mix of recommendation strategies for each user in every context, to match the user’s state of mind and fuel a stronger connection.
August 11, 2024
Drive a sense of urgency and excitement in every email with a countdown timer
Promote time-sensitive content and fuel FOMO to increase campaign CTR and drive significant value to your email marketing program with the Experience Email countdown timer.
Additional releases:
- Integrate your Sendgrid account with Reconnect, to trigger hyper-personalized emails.
- The Inform Affinity event temporarily boosts affinity scores for product attributes that your users voluntarily and explicitly indicated a preference for.
- A new recommendation strategy for the restaurant vertical to optimize paid add-ons for each product based on the user’s location, channel, and time of day.
July 28, 2024
With a new visual preview, you can view your web and app push notifications and SMS messages just like your users do.
Use visual preview in Reconnect to simulate content according to browser limitations, such as character capping, and preview your content with collapsed and expanded interactive displays.
July 14, 2024
Glassbox connector: New extension enables you to see your Dynamic Yield campaign data in the Glassbox console, and analyze your personalization efforts alongside Glassbox’s data and dashboards.
July 8, 2024
Audience Hub: Create audiences based on new and returning users and break down experience reports to understand how experiences perform across each of these audiences.
June 30, 2024
Use Shopping Muse in your native language
Shopping Muse is completely localized. It converses in all languages and presents product attributes based on the relevant locale.
Additional updates:
- Reconnect: Expanded capabilities for cart abandonment triggers, such as the total number of items in the cart and the cart value.
- Affinity Allocation: Use Affinity Allocation in campaigns that are updated via variation feed.
June 23, 2024
Enhanced Experience Reports
Introducing a new layout for Dynamic Allocation, Affinity Allocation, and Experience Email reports with the familiar functionality of the A/B test reports, including audience breakdown and outlier handling.
May 26, 2024
Show each user the right categories for them at the top of your emails with a personalized menu
Create hyper-personalized emails in Experience Email and display menu categories that match each user's affinity profile instead of generic top-level categories.
May 19, 2024
Build an emotional connection that lasts with Empathic Personalization
With empathic personalization you can automatically identify each user’s state of mind in real time to deliver the personalization your customers truly want, fostering an emotional connection and long-term loyalty in every interaction.
May 5, 2024
Show every user the right categories for them with a personalized banner grid
Create hyper-personalized emails in Experience Email and replace static banner groups with the affinity-based personalized Banner Grid.
Additional updates:
- Reconnect: Seamlessly integrate your Klaviyo account with Reconnect and trigger hyper-personalized emails using the new OOTB integration.
- Privacy enhancements: You can now use any product data across merchandising rules and Algorithm Studio, yet hide it from the browser network.
April 14, 2024
Shopping Muse: Simpler shopping, faster decisions, increased conversion
Shopping Muse understands your customers’ needs, suggests the most relevant products, and makes shopping feel like chatting with a friend. It harnesses the power of multi-faceted machine learning models to ensure each session feels as personalized as can be.
Additional updates:
Reconnect: Manage your subscriber list in Reconnect at the integration level, using any external identifier.
April 7, 2024
Executive Spotlight
An executive summary of the account status, ready to copy and share with your executives or the organization. Get results at a glance, surface impactful insights, compare to the industry benchmarks, and highlight actionable opportunities
March 31, 2024
Reconnect with your customers at the right time, using the right channel
Reconnect now offers:
- Web Push notifications: A new channel is now available to reconnect with your customers.
- Multi-channel prioritization: Set up the correct strategy to determine which channel to use to send messages to users who opted-in to multiple channels, and avoid over-communication and over-spending.
Additional updates:
- VisualML is now available to all AdaptML customers. Identify and surface visual characteristics from a single SKU, match it to other items across the entire catalog and apply it to product recommendations.
March 24, 2024
You can now use the User Data Enrichment API to add or remove array items in real time, rather than updating the entire user data feed for every change.
Additional updates:
- Limit exposure of experiences in API campaigns with frequency capping.
- Auto-detect rules now support OTHER page detection and automatically set attributes with title or any other information on the page.
- Geo-based Predictive Targeting is now supported in Malaysia, Singapore, and Thailand.
March 17, 2024
Connect online and offline with Experience Email
Display a personalized map, showing the closest physical store locations to each user.
March 10, 2024
- New extension: Seamlessly integrate Dynamic Yield and mParticle to streamline data into Experience OS and serve personalized experiences on your site, app, or email, based on mParticle cross-channel data.
- App Personalization can now be installed with self-service activation.
March 3, 2024
Recommend in-stock items, tailored by store location
Support Buy Online Pick Up In Store (BOPIS) using store-level granularity with Localized Stock by ensuring customers see only products available at the branch they’re currently browsing.
February 18, 2024
- Streamline event selection when targeting experiences: The dropdown for Event trigger and Event trigger by property now only includes events that received hits in the past 3 months.
- Improved campaign analytics: A new layout for single variation experiment reports provides you with an exact count of sessions, the ability to exclude outliers (like in A/B test reports), and a primary audience box to easily compare the performance of the experience across audiences.
February 4, 2024
New targeting condition in API campaigns: Target API-based experiences to users in their first session, or to returning users, for both web and app personalization.
January 14, 2024
Dynamic Yield by Mastercard Chrome extension: Enable all of the editor console capabilities on your site, such as the Implementation Helper, Visual Edit, and Selector Picker, even when third-party cookies are disabled.
January 7, 2024
Predict the next best interests, affinity, and products through machine learning: AffinityML and VisualML are now live in a gradual rollout.
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AffinityML: Understand your users better than ever before. Identify their likelihood to engage with any category, brand, or other product attribute and apply it in audiences, targeting, affinity allocation, and product recommendations.
- Reduce affinity for categories that are generally purchased only once.
- Increase affinity for complementary categories and attributes.
- Adjust affinity according to behavioral purchase cadence.
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VisualML: Identify and surface visual characteristics from a single SKU, match it to other items across the entire catalog, and apply it to product recommendations.
- Does not rely on proper tagging of the catalog
- Identify hidden product attributes (such as number of pockets)
Additional updates
- Use stability.ai to generate multiple image variations for your evergreen and hero banner campaigns.
- Deep Learning algorithm and RecommendML are now NextML.
- Algorithm selection now includes a description of each algorithm functionality.
- Manage user data requests (“The Right to Be Forgotten” and “The Right of Access”) via API.
- There is a new Templates tab in each app, with a new creation flow, for a more focused user experience.