December 8, 2019
Target Users Based on In-Store Purchases
You can now leverage information about offline purchases to enhance targeting and recommendations for identified users. Purchases data will enable new algorithms of that allow dynamic yield to recommend products bought together on or offline. If you include the user's identify in the purchase data, you can use a dedicated targeting condition to create audiences based on offline interactions. For example: users that purchase products from a specific categories offline.
Other News
- Download the new A/B Test History Report to get an overview of your A/B tests at a glance.
- Take a deep dive into the Dynamic Yield Academy, which is now available for customers using our EU data center.
- You can now create advanced filter rules straight from the email recommendations widget creation form.
November 6, 2019
- New "Inspiration" section in the Dashboard to spark your imagination with successful personalization use cases from other Dynamic Yield users.
- Preconnect tags were added to the Dynamic Yield script's get code. These tags decrease loading time by allowing your browser to setup early connections before an HTTP request is actually sent to the server, thus eliminates roundtrip latency.
- You can now see indication if a campaign is archived in editing mode and in the campaign reports.
November 3, 2019
- You can now copy evaluators to other sites in your account, and view a list of campaigns using each evaluator.
- We did it for Site Personalization, and now we've done it for App Personalization: All of the app personalization campaigns are now managed in one window so you can search, filter, view and more!
- Implement Dynamic Yield in an SFRA (Salesforce’s Storefront Reference Architecture) website with a new Salesforce Commerce Cloud cartridge.
- You can now edit all out-of-the-box audiences that are included when you install Dynamic Yield.
October 7, 2019
Enhanced QA and Preview Mode
Preview and QA are critical steps for checking new experiences on your site before they are published. We completely rebuilt these workflows to make them simpler, more intuitive, and 100% reliable. There is no more need for URL parameters and other technical workarounds! We also made the following enhancements:
- You can now preview variations on site while creating or editing variations so you can work much faster.
- When previewing a campaign, you can now "force" any variation to appear directly in the preview mode.
- If a campaign does not appear in preview mode you will be shown exactly why when the cause is due to frequency limit, a missing trigger condition, or the targeting conditions.
Other News
- You can enhance the quality of images in email recommendations for high resolution screens, and adjust the quality responsively. This feature is available upon request from your Customer Success Manager.
- There is a New Mobile SDK that includes support for push notifications in iOS 13, Russian language push notification buttons, and more
September 15, 2019
Customize Item List Layout
Item List campaigns allows you to serve multiple variations, in the best order. You can now customize the layout of the variations to be vertical, horizontal, or custom. You can also add CSS at the campaign level that will apply to all variations, add titles, and more.
Other News
- Dynamic Allocation recalculates allocations more than 5 times faster! (every 45 minutes vs. 4 hours in the past)
- No more resetting A/B tests by mistake. When updating a template we will no longer create a new test version.
August 4, 2019
Sync Your Feed Securely
Product feeds can now be synced from an S3 bucket using SFTP and not just from a public link. This is important if you have sensitive information in your product catalog.
Export Dynamic Yield User Activity Data to your BI Platform
You can perform a daily export of user interactions such as pageviews and events and import the file to your BI platform.
Other News
- Made changes to a template and want to rollback? You can now download a log of all changes that were made to your templates.
- Users with viewer permission can now see the setup of recommendations strategy (don't worry, they can't make any changes).
- You can now define how URL based audience and targeting conditions are evaluated - based on the URL on the browser, or a page URL defined in your <head> tag.
July 7, 2019
Partner User Management Enhancements
Managing multiple Dynamic Yield accounts just got much easier for our partners. Partners can create users that have permissions across all of your Dynamic Yield accounts in one user interface.
More News
- We rebuilt our Knowledge Base site from the ground up! Look forward to a robust search tool, intuitive navigation and your own dashboard to manage and track support tickets and requests.
- Out of the Box Recommendation Strategies - when you sync your product feed for the first time. You can now start using product recommendations
- There is a New Mobile SDK that includes support for push notifications in iOS 13, Russian language push notification buttons, and more.
June 2, 2019
New Affinity Based Targeting Conditions
You can now target users based on their personal preferences without having to build an audience.
More News
- Custom Code campaigns allows you to inject CSS to the page without writing JavaScript.
- Multiple recommendation widget will no longer recommend the same products on the same page. This is done automatically.
- You can now sync product feeds with up to 5M items!
- New out of the box templates: Shop the Look for landing pages and several clean and more "generic" overlay and notification templates.
May 5, 2019
Export Revenue Event Log for A/B Test
You can now export a log of all revenue events that were fired in an A/B test, by clicking the Export button at the top-right of your experience report, and select “Revenue event log”. A downloadable link will be sent to your choice of email. The report includes all revenue type events, the attributed variation as well as indicate if these events were considered outliers.
Dynamic Yield Templates got a new home and a fresh look
In case you are looking for our out-of-the-box templates… we combined the two template tabs into a single screen. DY templates got a design uplift and can be found at the top row of your template selection screen.
More News
- Out of the box templates are easier to see, as they appear prominently in the variation creation dialog.
- Recommendations got better: we're now recommending the most relevant products after filters are applied.
April 7, 2019
Affinity based Audience Conditions are here!
You can segment your audience based on individual preferences to product brand, color, category and other product attributes and create highly targeted personalized experiences.
New and Improved Recommendations in Dashboard
Total assisted and direct revenue is now available in the dashboard (for eCommerce sites).
More News
- We’ve made room for important items like reports, tables, and content by moving our navigation to the top. We’re also tidied up and gave all of our resources, such as templates, strategies, goals, and evaluators their own home under the ‘Assets’ menu.
- All of your site personalization campaigns are now in a single view! You can now track, search and manage each and every site campaign from a single place, no matter the type.
- The platform is now much, much faster! Screen loading time has decreased by 50%!!!
March 3, 2019
New Algorithms for Email Recommendations
A few month ago we introduced purchased & engagement based strategies. Now we are now rolling them for our Email Recommendations as well - Recent Purchases, Purchased with Last Purchases, Viewed with Recently Viewed.
More News
- Audiences. Traffic sources & device type audiences will now be created automatically for every new site and app.
- When working on a variation that is linked to a tempalte, you can now quickly jump into its template form by clicking on the template’s name.
- From now on, Automatic Allocation will be called Dynamic Allocation.
- Preview dialogue improvements: It is no longer mandatory to plugin http:// is will for the preview URL; and when a URL is not provided, the preview will pull the site URL from your site settings.
- Improve your site performance by adding DNS prefetch calls before the script. We've updated our script code to include the new calls.
- Experience scheduled for future date, will not be loaded with the script, ultimately reducing script size and improving performance.
- New SDK version v3.5: bug fixes and stability improvements. Mobile release notes 2
- When you name any one of your variations “control group” (or small variants of this name) we automatically consider that variation as your baseline and measure uplift against it.
February 3, 2019
Outlier Handling in A/B Tests
A high volume purchase can easily boost the ‘revenue per user’ of a variation. Consequently, that variation is declared ‘winner’. However, there may be no real relationship between the purchase and the variation. Namely it may not reflect the behavior of the rest of the visitors who were exposed to that particular variation. Adopting the winning variation and removing all others, could potentially create a downlift affect.
Filtering such ‘outliers’ is therefore critical in gaining our customer’s trust when running revenue based A/B test experiments. This release, we begin filtering outliers from A/B test and Predictive Targeting by default.
More News
Recommendation algorithm improvements: Popularity score is now calculated by the total score of the SKUs in the group, and not just by the leading SKU of the group.
January 6, 2019
Dashboard Recommendation Report
We’ve added a recommendation report to our new dashboard. If you are running Dynamic Yield on an eCommerce site and have at least one Active recommendation widget, you will now see an aggregated view of your recommendation performance across your entire site.
More News
- Our mobile app customers will be happy to know that we’ve launched an in-app validation layer allowing developers and marketers to view the mobile implementation status in real time to quickly detect and fix issues.
- New Unified Customer Profile API: Dynamic Yield collects and derives many insightful user attributes such as ‘days since last purchase’ or ‘average order value’. This release we are exposing these attributes via a server side API, enabling you to leverage advanced user data in custom experiences anywhere (e.g. call centers, kiosks).