Is there a maximum number of experiences per campaign?


1 comment

  • Permanently deleted user

    Maximum number is 20.
    The only thing to consider is that having too many experiences, means that many of them will probably not recieve significant traffic. When thinking about creating a campaign with 20 experiences, you should consider if the value of over-personalization is meaningful enough to maintain it.

    Edit: It is possible to contact support to have the limit raised.


    Another thing you might want to consider is how you want to look at campaign results:

    In DY you get a report at the experience level, so the more experiences the harder it is to:

    • measure the overall value of the campaign
    • compare performance across experiences
    • measure the overall value of using segmented experiences vs. targeting everybody

    If you have more than a handful experiences, i’d consider serving the segmented experiences test (child test) as variation of a custom action (parent test).

    Then you’ll be able to compare against a control which either:

    • doesn’t get anything (–> value of campaign vs. no campaign)
    • gets only the fallback/non-targeted experience from the child test (–> value of segmenting vs not segmenting)
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