Leah Retta

Content Manager at Dynamic Yield

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Activity overview

Latest activity by Leah Retta
  • Leah Retta created a post,

    How to expand the reach of your personalization strategy

    The spotlight has been on digital experiences these past few months, but digital goes beyond just web experiences. The reality is, a website is just one of the many channels used to nurture relatio...

  • Leah Retta created a post,

    What do Borders, Blockbuster, and Polaroid have in common?

    Borders failed to keep pace with Amazon’s eCommerce book sales, Netflix’s streaming offering squashed Blockbuster’s in-store movie rental model, and Polaroid bet on print film over digital. In shor...

  • Leah Retta created a post,

    The essentials for choosing the right product recommendation strategy

    Choosing the proper strategy for the desired A/B test objective is essential to success, and the misapplication of recommendation strategies can have serious repercussions. Not only can it cause a ...

  • Leah Retta created a post,

    Segmented A/B tests: Avoiding average experiences

    One of the biggest mistakes companies make when they begin A/B testing efforts in earnest is sticking to a single, simple audience. The problem being, if you want relevant, insightful results, you ...

  • Leah Retta created a post,

    How to analyze and interpret A/B testing results

    Analyzing A/B testing results is one of the most important stages of an experiment. And while most experimentation platforms have built-in analytics to track all relevant metrics and KPIs, it's imp...

  • Leah Retta created a post,

    Outliers detection – ridding the extreme events threatening your A/B tests

    What would happen if one day, a huge deviation in visitor behavior were to contribute to a variation’s success, like a random user making a one-of-a-kind purchase? This type of activity might lead ...

  • Leah Retta created a post,

    The role of optimization analytics in experimentation

    Today, it’s not enough to be versed in analytics. You need to understand how to use analytics to solve the specific business problems you own. Those of us in the digital world may all be using the ...

  • Leah Retta created a post,

    The impact of A/B tests and personalization on SEO

    Optimizing and personalizing the customer experience on a regular basis to improve KPIs serves as an inherently valuable growth tool and is a key part of the digital marketing ecosystem for any onl...

  • Leah Retta created a post,

    The Value of Anonymous Visitor Tracking for Personalization

    The key to a great customer experience is data, allowing you to target the right audience, with the right message, at the right time. And the more data you have about your potential buyer, the more...

  • Leah Retta created a post,

    Targeting your most valuable customers in a post-Pareto world

    Italian economist Vilfredo Pareto famously implied that 80 percent of the effects come from 20 percent of the causes. That assertion, although once accurate, is now outdated.  While the 80/20 rule ...