Dec 14, 2025
Attribute any event to Experience Email and Reconnect campaigns
Showcase the full value of email and SMS campaigns by attributing any on-site event. Analyze post-click engagement across the customer lifecycle and demonstrate impact on every interaction.
Additional releases:
- Preview for API campaigns using selector groups: Preview all draft campaigns in a group together, enabling end-to-end testing and ensuring cohesive experiences before going live.
December 7, 2025
Experience Search: Infuse business logic, additional metrics, and a default fallback experience
Apply business logic to search result rankings with the seamless connection between Algorithm Studio and Experience Search. Boost or bury products based on any attribute and unlock advanced use cases. Configure a default experience for users who don't match any targeting conditions, and use the new Total Revenue metric to attribute revenue to users who search and purchase within the same session.
Additional releases:
- Enhance user sense of urgency and trust using social proof variables, now available for server-side API campaigns.
- Manage teammate permissions per application and section, reducing confusion and risk while supporting specialized teams.
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Restaurants vertical:
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You can now target campaigns and A/B tests by specific branches.
Deliver market-level recommendations when a branch ID is missing.
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October 19, 2025
Experience Search: Multi-modal, semantic AI text and visual search
With Experience Search, you can deliver hyper-personalized, always-relevant results by combining semantic text and image search in a single, unified experience. Empower users to find what they’re looking for—whether through long-tail or short queries—with dynamic facets, typo tolerance, and AI-generated synonyms. Gain deeper insights with advanced reporting and manage experiences easily with simplified redirects.
Additional releases:
- Restaurants campaigns store level simulator: Automatically simulate campaign configurations using real store data to detect empty or fallback recommendations before your campaign launch. Instantly identify and resolve issues caused by clashing business rules, ensuring that every campaign delivers high-performing, reliable recommendations at scale.
- Accessibility Helper: Ensure full accessibility compliance with Think Space Accessibility Check, which validates code, detects issues, and automatically generates accessible alternatives across every stage of your experience creation. Compliance strictness can be customized.
- Think Space Analytics Agent: Analyze your A/B program over time or focus on a specific campaign with the Analytics Agent, to uncover trends, success patterns, and key learnings through dynamic summaries and visual insights.
September 28, 2025
Optimize page load for script implementation
The new Site Speed Tips area embeds actionable guidance for improved site performance directly in Experience Web. Discover script optimization opportunities, like detecting inactive campaigns and archiving them with a single click.
September 14, 2025
Simplify implementation and campaign creation with our new native email delivery channel in Reconnect
Manage the end-to-end process of triggering Reconnect email campaigns, streamline orchestration from creation to send and eliminate any third-party dependencies, using a new HTML editor, equipped with customizable templates.
Additional releases
- React Native SDK: cross-platform mobile SDK that aligns with market-leading frameworks, enabling unified development for iOS and Android.
September 7, 2025
Interactive mode in Visual Editor: Edit hidden page elements with a no-code editor
Visual Edit V2 includes enhanced stability and SPA compatibility with a new floating control panel and interactive mode for editing hidden elements like dropdowns and submenus.
August 17, 2025
Receive time sensitive alerts by email
Make sure your implementation is fortified with alert email subscriptions: Self-subscribe to alerts for implementation issues, with zero setup and instant value.
August 3, 2025
Cookies efficiency: Deprecated 5 cookies previously generated by Dynamic Yield script, for optimization and privacy enhancement.
July 20, 2025
Spark conversational discovery everywhere with Shopping Muse via API
Shopping Muse via server-side API brings open-ended conversational discovery to any digital touchpoint. Design fully custom conversational experiences across web and mobile, build natural, inspirational entry points that spark discovery, create adaptive product finders that respond to users in real time, gain full creative freedom to design the chat and entry points or use an out-of-the-box Shopping Muse template.
July 6, 2025
- Enhance mobile delivery with expanded SDK capabilities: Swift and Kotlin SDKs now support additional capabilities to streamline even more use cases. Deliver Sorting Optimizer campaigns, support shared-device flows, customize productData, track events, and manage order fulfillment, all with native tools that integrate seamlessly into your mobile stack.
- Email Impressions Report now available for Breeze customers. Meet regulatory requirements with daily impression logs by CUID, automatically delivered to your S3 bucket.
June 29, 2025
Gain insight to variation conversion rate with unique conversion metrics in the experience report
The experience report now includes unique conversion metrics, which allows you to see how many users converted for each variation. By analyzing both total and unique conversions, you can gain additional insights into variation performance.
Additional releases:
- Custom fonts are now available in Breeze email campaigns. Upload and manage fonts directly in the Brand Kit for seamless brand consistency across all Breeze campaigns.
June 22, 2025
Preview audience sizes and prioritize targeting in Breeze+ blast campaigns
Easily understand how many users will receive each experience, and fine-tune targeting conditions with real-time audience prioritization—ensuring every message aligns with business goals and reaches the right cardholders.
Additional releases:
- Personalization Breeze now supports personalized loyalty recommendations for Financial Institutes: Out-of-the-box support is now available for Mastercard Travel Rewards (MTR) and Mastercard Rewards System (MRS), enabling financial institutions to recommend relevant offers based on spend predictions and eligibility. Custom APIs allow integration of any loyalty feed, delivering a unified, personalized experience across all cardholder touchpoints and channels.
- Restaurant vertical recommendation campaign creation workflow is now available within Experience OS.
- Experience API logs now support enhanced search by page context, URL, device, page attributes, and CUID to quickly surface relevant logs and resolve issues faster with deeper visibility.
June 15, 2025
Identify and target cardholders to prevent card declines before they happen
New Element models predict which users are likely to face transaction declines, enabling targeting with preventative messaging, personalized by spend type and behavior.
Additional releases:
- Import audiences using multiple identifiers, to enable richer segmentation, better targeting, and more personalized experiences, without making changes to your data structure.
June 8, 2025
Build an emotional connection that lasts longer with Empathic Personalization new post-purchase states
With Empathic Personalization you can automatically identify each user’s state of mind in real time to deliver the personalization your customers truly want, fostering an emotional connection and long-term loyalty in every interaction.
Post-purchase Empathic Personalization states enable more relevant post-purchase engagement with targeting capabilities for loyal, repeat, and at-risk customers.
All active campaigns currently targeted for the Satisfied state are automatically adjusted to target Satisfied, Confident, and In Love users.
Additional releases:
- Set up multiple audience exports with Audiences Anywhere, each using a distinct identifier.
June 3, 2025
Rollout: Gradual releases, instant rollbacks, built for confidence
With Rollout, you can gradually release and instantly roll back code changes without redeploying. Target your rollout based on any audience, including affinity and CRM data. Set different rollout levels per audience and track uplift on any KPI, with automatic audience-level breakdowns. Developers can configure rollout parameters in advance, to release any new feature with peace of mind.
May 25, 2025
All required capabilities are aligned with web content accessibility guidelines (WCAG)
- OOTB templates: Over 200 templates were updated to include WAI‑ARIA attributes, image alt tags, and keyboard focus support.
- Overlays, Notifications, and Sliders: We improved accessibility by adding WAI‑ARIA attributes, keyboard navigation, and enhancing contrast and size of interactive elements.
- Shopping Muse: Meets WCAG standards with WAI‑ARIA support, image alt tags, and keyboard navigation.
- Experience Email: Alt-text was added to all dynamic images, with customizable fields and default descriptions for product recommendation slots.
April 27, 2025
Test and preview email campaigns made with Personalization Breeze
Test and optimize Breeze email personalization campaigns, including offers, content, and strategies to support data-driven decisions
Preview email campaigns with Synthetic IDs to simulate live variations while protecting cardholder data privacy to accelerate approval processes.
Additional releases:
- In Experience Web, automatic conversion of uploaded images to WebP format reduces image size and loading time on the page.
- Deprecated 6 cookies previously generated by the Dynamic Yield script, for optimization and privacy enhancement.
April 20, 2025
Use Destination Pages to create end-to-end personalization, down to the last mile
Breeze Destination Pages provide personalized experiences from the first communication to redemption. Customizable pages with enhanced reporting and responsive design ensure an optimized, seamless experience on both desktop and mobile. Destination Pages leverage all Dynamic Yield testing capabilities at scale, to ensure maximal optimization for each user.
April 6, 2025
Streamline mobile campaign delivery with new Swift and Kotlin SDKs
Simplify mobile development with native Swift and Kotlin SDKs that support Experience API campaign delivery. Focus a faster development cycle on your business logic while letting the SDK handle session management, network and authentication for you. Use built-in support for top mobile languages and debug faster with new SDK version filters in API logs.
Additional releases:
- Experience OS Impact Account report shows total personalization program gain across all your sections. View weekly, monthly, or quarterly breakdowns of purchase and revenue gains in one place.
- Personalization Navigator is a self-service tool introducing credit card issuers to out-of-the-box personalization strategies and opportunities. Discover audience insights, preview end-to-end campaigns, and identify the best channel strategy for your personalization program.
February 2, 2025
Boost cardholder engagement with custom use cases for Personalization Breeze & Element
Enhance cardholder engagement through advanced predictive models that identify key segments, such as users who are likely to use cards for recurring payments, save cards in digital wallets, or store their card on file. Identify, target, and deliver to them highly personalized relevant messages.
Learn more about Personalization Breeze.
Additional releases:
- Preview and approve your Personalization Breeze emails by receiving all the campaign's email variations directly into your inbox.
- Deliver one Personalization Breeze campaign with up to 100 variations to match all your relevant use cases.
- Deploy Acquisition Page campaigns in your domain. Maintain control while also prioritizing user experience and alignment to ad network compatibility, all with minimal technical lift.
- Responsible Personalization initiative now uses Secure and SafeSite to enhance data protection and safety.
January 19, 2025
Trigger messages in Reconnect based on external offline events
Connect with your users based on their online and offline activities. Set a custom trigger to send messages to retain customers who made an offline purchase, inquire about a recent product return, or follow up on a support center engagement.
January 12, 2025
Use audience empathy scores to better prioritize your personalization program efforts
With our new audience empathy scores, you can identify unhealthy audiences at a glance, prioritize among audiences, and track audience scores that are unique and adaptive to each site.
Additional releases:
- Your Empathic Personalization audiences are now adaptive based on the section sales cycle. The length of time users remain Curious, Interested, Focused, or Satisfied now varies based on the industry and each section’s unique consumer behavior.
- Sorting Optimizer can now boost or bury products based on any attribute to match business needs, such as highlighting products on sale or from a specific brand, while demoting low-stock products.
- Experience Email: Make data-driven decisions by A/B testing and optimizing for the best recommendation algorithm or dynamic content for your users.
- Real-time cross-device targeting: Dynamic Yield now matches and syncs all user activity from across all devices in real time for accurate audiences, targeting, and affinity profiles.
January 5, 2025
Shop for a style you like by simply uploading an image to Shopping Muse
Your users can now upload a product image, and Shopping Muse will find the most similar product in your catalog.
Additional releases:
- Sorting Optimizer: Gain actionable insights regarding which category pages to create or which search queries to redirect to existing category pages.
- Experience OS Impact report: Highlight the most relevant global impact metrics for each team with a new dashboard widget.