December 5, 2021
Experience Email: New parameter version added to ESP integration
Instead of setting the parameter in each link, you can now set the version parameter for your ESP integration once, and apply it to all future emails.
November 7, 2021
Auto-Detect page context in single-page applications using the page title
You can now define page attributes for context in either the page URL or title.
Additional Updates
- To accommodate increasing user privacy concerns, we now ensure that cookies are never stored for longer than 365 days.
October 24, 2021
Target Experience Email Recommendations Based On User Activity
Re-engage users with products they have recently viewed or purchased with the Recently Viewed, Recently Purchased, and Last Purchase algorithms.
October 10, 2021
If you use our EU data center, you can now personalize recommendations using the Collaborative Filtering algorithm.
September 13, 2021
Integrate All Your ESPs with Experience Email
If you send transactional emails through one ESP, and your newsletter in another, the code snippet for your Experience Email includes multiple versions – one for each platform.
August 29, 2021
Experience Email Support for Any ESP Integration
If you do not have native ESP integration implemented, you can noweasily define an integration with your ESP once , and then it automatically applies to all your future emails.
Additional Updates
- Experience API errors are now surfaced on your dashboard, so you won't miss a thing. Alerts include expanded information to help you resolve issues as fast as possible
- Client-side APIs now return recently viewed and recently purchased counts for identified end users across all devices used, not only per device.
- You can now export audiences with users identified by any identifier, not only email, to later ingest and target them in other platforms (Facebook, Google, ESPs, and so on).
- Our out-of-the-box Google Analytics integration now supports Google Analytics 4.
August 15, 2021
Use Experience Email within an existing ESP template
You can now choose to use Experience Email to build an entire email template in Dynamic Yield, or build an Experience Block to add into an existing email template you already have in your ESP. For example, enrich your “shipping confirmation” email template (managed by your ESP) with product recommendations for related products.
Additional updates:
- Experience Email is now available to all customers using the Dynamic Yield Email Personalization package.
- Filters for multi-language feeds in email recommendations are now available for product feeds that are synced with API.
- Client-side APIs now return recently viewed and recently purchased counts for identified users across all devices used, not only per device.
- Microsoft is retiring Internet Explorer 11, and so Dynamic Yield no longer supports this browser.
August 1, 2021
Experience Email: Picks up where the ESP left off
Experience Email enables you to transform static emails into individualized, real-time, predictive emails using an intuitive visual editor. Use the drag-and-drop builder to create emails in just minutes. No coding or design skills required. And no need to worry about different widgets recommending the same products – we automatically prevent that from happening.
Additional updates
- The Daily Activity Stream (raw data export) now includes additional data points that enable deeper analysis of your campaigns:
- Recommendations data: the SKU that was recommended and clicked, including the strategy that was served.
- Touchpoint data for multi-touch campaigns.
July 25, 2021
Experience API Logs Improvements
Enhancement to Experience API logs include:
- If the JSON response is long, you can see the Indication that it was trimmed due to size. You can always contact support if you need the complete log contents.
- You can now filter according to event type.
- Indication of the number of campaigns and events in each row.
July 11, 2021
Swipe-Right Recommendation Template
New out-of-the-box template serves recommendations with a fresh design. Visitors swipe right on what they like!
Additional Updates
- Multi-language product feed users can now create email recommendation rules with filters for the visitor's locale. For example, for a discounted items strategy, you can serve only those items discounted in the user’s location.
- Daily Activity Stream is now supported for mobile apps.
- If you make changes to the context using Auto-Detect Rules, a new indicator lets you see when the changes are live on your site.
- To avoid updating faulty data to User Data feeds, feeds with more than 30% errors are not synced at all.
June 13, 2021
Export Campaign Raw Data with the Daily Activity Stream
You can now export raw data of impressions and clicks of Dynamic Yield campaigns. This allows you to ingest this data into your BI platform, and build advanced reports that are custom to your business.
Serve Dynamic Yield Cookies as First-Party Cookies to Comply with ITP Restrictions
This early-access allows you to serve Dynamic Yield cookies from your domain with a simple DNS setup. Once set up, Safari and Firefox users will not have their cookies expired after 7 days.
Additional Updates
- Faster filtering results in API Logs screen.
- Introducing the AdaptML® branding for our Deep Learning algorithm.
June 6, 2021
New Out of the Box Recommendation Template: Recommendations as Stories
Use the well-known UX pattern of stories to recommend products. This is ideal in homepages, for a more immersive and engaging product discovery experience.
Additional Updates:
- Easily localize the price format (currency symbol as well as the thousands and decimal separators) in all of the Dynamic Yield recommendation templates using variables.
- You can now use any of the 23 new, beautiful fonts in email recommendations and dynamic content
May 23, 2021
Self-Service CRM Monitoring
You can now see the sync status of User Data feeds (also known as "CRM Feed"). Moreover, new alerts will appear in the dashboard if issues arise, and a simple error log will allow you to fix issues in a timely manner.
Additional updates
- Check out our new out-of-the-box Multi-Strategy Recommendations notification template, to serve recommendations in the style of the mobile streaming apps.
- ES6 syntax is now supported in variations, evaluators, and Custom Analytics integration code. String interpolation, Arrow Functions, and Spread Operators are just a few of the cool new ES6 capabilities that you can now use to make coding a breeze.
May 9, 2021
Codeless Context Implementation (Early Access)
You can now set up page context without implementing any code. You can set the definition to identify the page type and its attributes straight from the Dynamic Yield console.
Additional updates
You can now exclude specific products from your email recommendation campaigns by adding an attribute to your embed code.
April 25, 2021
Preview Your Email Campaigns
A new tool to QA your email campaigns. Paste the embed code of the email recommendations or dynamic content campaigns, and enter user email or locale, and see how the campaign will look to your subscribers.
Additional updates
A new Dynamic Yield recommendation template called "Animated Recommendations" allows you to present recommendations in a new, innovative, and eye-catching way.
April 11, 2021
Enhancement to Campaigns Multilingual Support
You can now manage variation translations at the language level, regardless of the country.
For example, let's say you have German and French sites that include an English version (en_DE, en_FR). From now on you only need to translate the variations to English once, instead of twice.
Additionally, this enables this feature for the following "lng" context implementations:
- Only language, without a country code. Example: EN
- Less traditional language and country combinations. Example: fr_IT
- language codes and non-country combinations. Example: es_EU
Additional updates
We are sunsetting the following capabilities:
- Unit CTR as a primary metric
- Variable value in Page Visit & Unit based goals
- Automatically creating a unit from your site's code
- Bronto integration for Triggered Emails
April 4, 2021
- LiveRamp Integration: You can now use your LiveRamp data to personalize experiences. It means you can already serve tailored experiences to anonymous users.
- A new dashboard box will show you how you can make the most with Dynamic Yield, with additional features you might not be using (e.g. Email Personalization, Deep Learning recommendations).
March 29, 2021
- Previewing campaigns and Draft Mode are now available for API campaigns. It means that you can create campaigns and run a full QA cycle, before launching it to your visitors.
- Emarsys integration: Leverage DY's trigger engine to send emails with your Emarsys account.
February 17, 2021
If you run API campaigns, you are now able to:
- Trigger mobile app push notification with the Experience APIs
- Exclude IPs from all reports
- Serve landing pages from your own domain
February 14, 2021
- If you create email recommendations and you have many product feed columns - it is now easier to find the column you'd like to create a filter for. How? The column picker has a new search capability.
- You can now disable the Social Proof client-side API (that retrieves the number of views and purchases of products) if you do not use it. This is an additional security layer on this data, added to the data obfuscation that was released last year.
January 31, 2021
- The Activity Log now shows the exact changes you made for each variation - including the changes to variable values.
- When you create a trigger email - you will now see only templates that are relevant for your trigger type.
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The following triggered email integrations have successfully passed early access testing and are now available to all customers:
- Oracle Responsys
- Custom ESP (for ESPs with restful APIs)
January 10, 2021
Managing Campaigns in Multilingual Sites is Easier than Ever with Localized Campaigns
Creating individual experiences for each translation is now a thing of the past. Save time and reduce human error by using a single variation to localize content per site language.
You can provide a translation for any variable, and the localized value will be served based on the page language.
Additional Updates
- You can now replace existing templates when copying between sites. This means that all variations connected to the template are automatically updated with the new version.
- You can now copy recommendation strategies between sites.
- You can now see the metrics that matter the most to your business at the top of your Dashboard and Audience Explorer.
- To prevent misuse, your API keys can now only be created and edited by admin users.