December 18, 2022
1-to-1 personalized email recommendations using real-time filters
Use merge tags with user data as a filter rule in Experience Email recommendations. The merge tag is added to the campaign code snippet, and then, at open time, users are presented with personalized product recommendations, such as items in their size.
Additional updates:
- The new Used By column in the Audience Manager indicates the number of entities employing each Audience. Quickly navigate to each of the connected experiences, strategies, or audiences, and manage them.
December 4, 2022
Experience OS Alerts Center
Alerts tab lets you see all app errors and alerts in one centralized place, making it easier to implement and monitor your Experience OS apps. Alert colors and icons indicate the severity of the issue, and the notifications include necessary actions and links to logs with details.
Additional updates:
- User affinity is now available from the very first product or category page view, extending your reach and providing your users with a more personalized experience.
- Bring Your Own Business Logic is now generally available.
- Our latest out-of-the-box template for Dynamic Content campaigns, Category Slider, increases product discovery by providing relevant, personalized navigation by affinity to categories, brands, and more.
October 23, 2022
Localize dynamic content in Experience Email
Use the localization feature within dynamic content for email campaigns. The content will be translated by using the locale merge tag, just like for recommendations.
Affinity allocation in API campaigns
In your API campaigns, you can now serve the most relevant variation according to the user’s affinity profile, in real time.
September 11, 2022
Product Finder template
Offer the most relevant products based on user preferences using a completely customizable finder widget, leveraging Dynamic Yield algorithm-powered recommendation abilities.
Additional updates:
- Every A/B test report now includes an out-of-the-box widget with the leading variation for each of your primary audiences.
- Recommendation fallbacks are now designed to always return relevant contextual, personal, or diverse results, rather than consistently falling back to the popular items.
August 14, 2022
Real-time filters based on a custom attribute for API campaigns
Create real-time filters with custom attributes in the Dynamic Yield console for your Experience API campaigns. You no longer have to rely on developer resources, in terms of availability and the extra workflow, to filter product recommendation results in real time, based on user or site-contextual data.
Additional updates:
- You can now use External as the Identifier type in Responsys triggered email integration. Identify users using any string that Responsys can map to an email address, such as an e-commerce app ID.
- You can now add custom parameters to the header or body of the call when using a custom ESP integration for triggered emails with OAuth 2.0 authentication.
July 31, 2022
User Profile API
Now in early access, the User Profile API is a server-side API that returns a user’s affinity profile, which you can use to enhance personalization at any digital or physical touchpoint.
July 17, 2022
Experience Email metadata in the Daily Activity Stream
You can now easily connect engagement events with Experience Email Blocks to the Experience Email campaign they are part of, with two new fields: parentCampaignId and parentCampaignName.
July 3, 2022
Introducing a new way to personalize content by affinity
Affinity allocation is here for Experience Email! Serve the most relevant creative based on the user affinity profile – no need to create an affinity-based audience. To target by affinity, in essence, you just tag your variations with an attribute from your Product feed, and then we automatically serve content that matches the user's preferences.
Additional updates:
- Bring Your Own Logic: You can now onboard your unique business logic into Dynamic Yield, and still use all the Dynamic Yield recommendation capabilities.
- Primary audiences help you adopt a long-term strategic approach to your personalization program. You can identify your most important audiences, and then easily target them and personalize for them, and analyze site performance in terms of these focused audiences.
- Dynamic Yield has adopted the IAB/ABC International Spiders and Bots List so we can filter out standardized bots that might skew your test results and analytics.
June 26, 2022
Listing product properties for the Product Performance API
You can now specify the product properties that you want to receive from the Product Performance API (formerly known as the Product Data API). In addition to returning views and purchases of products to use for social proof, badging, and enhancing product recommendations, you can define up to 15 product properties to receive in your API calls.
We have also enhanced the API’s stability and performance, to ensure you get exactly the information you need, as quickly as possible.
June 12, 2022
Exclude items currently in cart
This new filter enables you to remove from your recommendations products that the user already has in their cart, thus directing their focus to additional items of interest.
Additional updates:
- You can now change the User Data API schema that you use to update user data in the Dynamic Yield console.
- New dashboard alerts flag active API recommendation campaigns that aren’t reporting any clicks. This ensures that customers are aware of the business impact of any issues in reporting clicks from their side.
- If you sync your product feed via API, you can now view a log of your responses, so you can easily troubleshoot any issues.
May 1, 2022
New dashboard panel for Experience Email
New panel in the dashboard details revenue, clicks, and impressions for Experience Email.
April 10, 2022
1-to-1 personalization in Experience Email using the ESP variable
You can now use user data (from your ESP) within the promotions you create in Experience Email. This means each user sees a designed banner with their name, loyalty score, or any other data you have available, for a truly 1-to-1 personalized experience – created at open time.
Additional updates:
- Localized filter for web and API recommendations: Multi-language product feed users can now also create site personalization and API recommendation rules with filters for the visitor's locale. For example, for a discounted items strategy, you can serve only those items discounted in the user’s location.
March 20, 2022
Localized Content in API campaigns
Serving variations in the relevant language to the user's locale is now supported for all API campaigns, similar to what has been supported until now only for site personalization campaigns.
March 13, 2022
Self-service API campaign setup
You can now group your API campaigns together into a group with a selector name in the Dynamic Yield console. This means that your developers can use the group name to get an up-to-date list of all the campaigns in the group in the response to an API call, and never have to worry about changes made to individual campaign selector names. This reduces the time and effort required to get the information needed to call the required campaigns, and your work managing and adding campaigns isn’t affected.
Additional updates:
- WEBP images preview: If you are using WEBP image formats, you can now preview them in your Dynamic Yield console.
March 6, 2022
The Audience Manager received a facelift, and now aligns with other list screens, such as Strategies or Site Personalization. The new layout allows for easy filtering by label and type, in addition to all actions already available today. The updated layout also provides easy access to building Campaign Traffic audiences.
February 27, 2022
New in DY Labs
DY Labs is a library of tools that can complement the Dynamic Yield offering. These tools haven’t been subjected to the same level of reliability, scalability, and security measures as other Dynamic Yield products, and are not officially supported. The 2 new additions to DY Labs are:
-
Executive A/B Test Program Analysis – Excel Template
Download the Excel file and use it as a template that provides a visual layer to the A/B Test History CSV file that you can download from the Dynamic Yield console. The template helps you gain new insights into your A/B testing program, and more easily share its success and health within your organization. -
User Data Schema Creator: You can now create or modify your own JSON schema for syncing and updating your User Data feed in the Dynamic Yield console, without any need to write or edit code.
Additional updates
- Beginning February 28, we are adopting a new path format for the Daily Activity Stream S3 bucket. You will need to make changes in your ETLs before April 14 to continue to have access to the Daily Activity Stream.
January 30, 2022
Campaign Traffic audiences
We are introducing a new, innovative way to capture data about incoming traffic. The new Campaign Traffic type of audience is built using a Dynamic Yield Audience parameter (DYA) that unique to the audience, making it easier to capture unknown visitors coming from offsite campaigns and add them to the right audience. This enables personalization from the very first pageview and ensures that the site experience is consistent with the ad that pulled the user in.
Additional updates:
- We are sunsetting the Acquisition module (for landing pages, smart links, and display ads).
January 16, 2022
Experience Email: Personalize every pixel within the email
Use the new Dynamic Content block to personalize content at open time.
Added to our current recommendations capabilities in Experience Email is the Dynamic Content block, adding personalization to every element, including banners, promotions, messages, and more.
- Use the audiences you already have in Dynamic Yield
- Get a ready-to-paste code snippet for any ESP (including multiple)
- Serve side-by-side recommendations and dynamic content
- Send a test email within the Dynamic Yield platform
- See how any user will see your emails with the preview tool
- Set a 7-day attribution, just like in your ESP
We’ve also added 10 new out-of-the-box templates, to inspire you and help you meet even more goals with your email campaigns.
Additional updates
- Dynamic, real-time rules can now be used in recommendations strategies without the need to use APIs. Serve website visitors the most relevant product recommendations based on information from their current visit: Offer products that take the user above the free shipping threshold, build gift finder strategies, and more.