December 20, 2020
Send Automated Price Drop Emails (Early Access)
Price drop triggered emails let you notify users that a product they engaged with (but did not buy) is now available at a lower price.
Additional Update
- Troubleshooting Experience APIs just got easier with the ability to filter the Experience API log by response speed.
December 6, 2020
- You can now add custom fields such as widget titles to your Experience API recommendations campaigns.
- Recommendations for email now support user identification based on external identifiers to align with your company’s policies.
- Create dynamic recommendation filters in your Experience API campaigns using real-time filters. Use it to create a “gift finder” or recommending products that pass the “free shipping” threshold.
- SPA calls are getting faster this month with another performance improvement.
- The strategies list has been redesigned, with the ability to filter the list by page type or algorithm.
November 1, 2020
- You can now reduce the size of the responses of your Experience API recommendations if you only need the SKUs.
- The data from visitors who are opted-out using any method of data privacy management is not sent to Google Analytics through our integration. There is also a new API that allows you to prevent their data from being sent through any Custom Integrations.
October 27, 2020
Take your zenloop surveys to the next level by using Dynamic Yield to personalize and test them with our new template.
October 11, 2020
Improve Security with Single Sign-On
Introducing an enterprise-grade security enhancement: Single-Sign On integration through SAML 2.0 or OIDC (which are supported by all major identity providers like Okta and Active Directory). Your Security team will love it, as it gives them full control of the authentication policy and you will have one less password to remember.
Additional Updates
- Active Cookie Consent is now fully supported in sites of type API.
- Customers who use SAP Hybris as their eCommerce platform can now seamlessly implement Dynamic Yield using a dedicated extension to speed up the process (Early Access).
- The Activity Log keeps getting better with the ability to view details about changes to the campaign and experience status.
- Provide more personalized recommendations, as they are now based on user engagement across all devices for identified users (gradual rollout).
- We added support for the following currencies to be used as both your main currency and as secondary currencies in events such as purchase or add to cart: AOA (Kz), MXN ($), MZN (MT), ARS ($), BYR (BYR), LKR (Rs), PEN (S/.), UAH (₴), UYU ($U).
September 29, 2020
A New Way to Manage User Data Privacy Preferences
Active Cookie Consent is a new way to manage user data privacy preferences that restricts user data unless users actively consent.
Additional Updates
- You can sync your Product Feed via API (early access). It gives you the flexibility to update the entire feed whenever you want or make quick changes to specific product properties without syncing the entire feed (e.g. updating the price of a specific SKU).
- You can finally track code changes in your variations with a new addition to the Activity Log that shows a before/after view of every change.
- Create Units easier than ever with a completely new user interface.
September 13, 2020
- Enabling triggered emails is now self-service for mobile app SDK customers who have a Sendgrid account.
- If you have a Gravatar account, you can use your Gravatar image as your avatar in the Manage Teammates screen.
- We added contextual help to the Goals form to help you better understand how to create Goals.
- You can now access the Activity Log for each campaign directly from each campaign’s report.
- Support for Japanese characters in events sent via our Google Analytics Integration will be rolled out to customers this week.
August 30, 2020
- You can now view which attributes are used to calculate affinity, and which product attributes are available for targeting in the Product Feed.
- Check out the new PLP Dashboard to get an overview of the uplift to views and revenue on your product listing pages.
- Upload an avatar in the my account screen to make yourself more recognizable in the manage teammates screen.
- Create goals faster and easier than ever with a completely new user interface.
- Selecting the location of Dynamic Content and Recommendations on your site is now more intuitive.
August 16, 2020
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Dynamic Yield is always trying to improve our effect on page load performance. This month’s improvement of 4% brings the total to 40% over the past four months!
- If your site is affected by flickering, speak to your Customer Success Manager to enable a new option to help make flickers a thing of the past.
- With Safari's ITP policy, customers were required to make changes to ensure user tracking worked properly. This solution is now also available for customers who implemented Dynamic Yield through a CMS platform like Shopify and WooCommerce. Speak to your Customer Success Manager to learn more.
- Copy campaigns faster than ever with a new option to copy to all sites with one click.
- You can now use a 1 day attribution window in recommendation reports and experience settings.
August 2, 2020
Manage Users at Scale, with Role-Based Permissions
Managing user permissions for each user can be time consuming. With this enterprise-grade capability, you can assign a group of users into a role, and manage their permissions at once by changing the permissions of the role. Learn more
Additional Updates:
- Until now, the activity log showed which entity (campaign, evaluator, etc.) was changed, when, and by whom. From now on, you can see more information about what was changed - if it was the targeting, trigger, variation code, etc.
- Templates tend to pile up with time. You can now archive templates that are no longer relevant, cleaning the clutter from the template list, ensuring they are no longer being used in campaigns.
- You can now view which campaigns are linked to any given template. You can even unlink all experiences with the click of a button.
- You can now create variations of your Experience API campaigns automatically using a variation feed. Targeting based on visitors location and weather is now also supported for Experience API campaigns.
July 19, 2020
- The Experience API logs now include the responses of all API calls. They also include the Product Listing Page API calls, so you can monitor and debug those as well.
- The Activity Log now includes details about what was changed, for many of the common changes (e.g. variation code, frequency, trigger, targeting). You can also filter the log by action (create, edit, delete, etc.).
- Check out the new template list page enhancements to help you save time: filtering templates by type and/or label, copy a template to multiple sites at once, and deleting a template that is linked to variations by unlinking it right in the templates screen.
- The new recommendation report for mobile app now shows a breakdown of widget performance.
- You can now target multi-touch campaigns using a custom evaluator.
July 6, 2020
Personalized Product Listing Pages (Early Access)
PLPs (AKA category pages) are an integral part of the conversion funnel in eCommerce sites. Now you can use Dynamic Yield to display products in your PLPs in an order that is optimized for each visitor. The order is based on a deep-learning algorithm, that prioritizes products the visitor is more likely to purchase. Learn more about Personalized Product Listing Pages
Additional Update
- The new recommendation report is now available to all customers.
June 21, 2020
- You can now copy recommendation campaigns across sites, just like you can do with other campaign types.
- See the overall performance of your triggered email campaigns in a new dashboard section. It includes the total number of emails sent, clicks, revenue, and more.
- Filter mobile recommendations using realtime data, plus additional enhancements in the new mobile SDK.
- Send triggered emails via Salesforce Marketing Cloud using this new guide.
- All platform user management screens (e.g. My Account) have been redesigned.
May 31, 2020
Dynamic Yield’s Experience API is now live. You can now leverage Dynamic Yield capabilities (behavioral targeting, recommendations, and testing) with server-side API based campaigns. With these campaigns, the page is not manipulated after it is rendered. Instead, the Dynamic Yield decision engine is integrated tightly with your technology stack, improving your overall page performance. These campaigns can run in parallel to standard client-side campaigns (e.g. Overlay, Dynamic Content).
This release also includes a new type of API key, and a log for all server-side API calls for debugging purposes. Learn more about it in dy.dev ›
The new recommendation overview report gives a much-needed birds-eye-view of all recommendation campaigns, with tons of new data points: Direct revenue impact (as % of total revenue) and direct purchases over-time, flexible attribution window, page type breakdown, and recommendations metrics at the campaign level. The new report will be gradually rolled out in the next 2 months.
Additional Update:
- The "My Account" screen was revamped with an updated design, bug fixes, and security improvements.
May 10th, 2020
You can finally serve recommendations in Multi-touch campaigns without complex workarounds, simply by choosing “Recommendations” in the touchpoint type.
Additional Updates:
- Enabling triggered emails is now self-service for customers who have a Sendgrid account.
- You can now use one ESP for triggered emails and another for dynamic content and email recommendations.
April 26th, 2020
Dynamic Yield has rolled out a solution you can implement to resolve complications arising from Safari’s new ITP policy.
April 12th, 2020
You can now view a log of edits to any campaign by clicking the "Activity" button, from the "Site Personalization" list of campaigns, or straight from the campaign settings page.
March 29th, 2020
- A recommendations API allows you to create dynamic real-time filters. Use it to create a “gift finder” or recommend products that pass the “free shipping” threshold.
- You can filter the Activity Log by date and user, making investigations much easier.
- Onboarding user emails (used for Triggered Emails and Audience Export) is now fully self-service.
- You can now exclude products that the user recently purchased offline from recommendation widgets.
- A new academy course on Behavioral Targeting will help you leverage your users’ data to deliver personalized experiences.
- The Dynamic Yield Community is now available for European customers. Additionally, it has a new “Feature Request” category, where you can suggest and upvote feature ideas.
March 1, 2020
- Check out the new Activity log to see who changed which campaigns, audiences, and other assets were changed in your account.
- You can now see who else is currently editing the same campaign you do, so you don’t override each others work.
February 16, 2020
Target Dynamic Yield Audiences Anywhere
You can now run a daily export of visitor emails of any audiences created in Dynamic Yield. This can later be used by other marketing platforms (e.g. email service platform, facebook) for targeted offsite campaigns.
Additional Updates
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Monitor and view logs of the onboarding of user email addresses (used for triggered emails and audience export).
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Gain better visibility in your campaigns with more accurate update tracking. When a template is edited, the last modified date and modifier of any campaigns using the template are updated as well.
February 2, 2020
- Preview Mode now lets you know if the reason you can’t see a Dynamic Content or a Recommendation Widget is because it's not targeted to the current URL, making it even easier to debug “what am I not seeing it” issues.
- Are you a developer that’s new to Dynamic Yield? Visit the academy to learn the basics of the Dynamic Yield platform: templates, evaluators and events.
- Dynamic Yield cookies now include the Secure attribute, as required by Chrome 80’s new privacy policy. This ensures that everything will continue to work as expected.
- Dynamic Yield Partners can now use the Affinity Demo Tool to demonstrate how visitor behavior affects the affinity profile.
- You can now easily see if the report you’re looking at belongs to a draft, paused or archived campaign - straight from the report.
- The confirmation message when deleting a campaign now contains the campaign name, so you don’t have to double check it.
January 19, 2020
Visual Template Selection in Email Recommendations
You will now see large thumbnails when choosing a template in email recommendations. In addition, real-time preview will update as you change variable values, so you won’t design blindfolded.
Additional Updates
- Want to know if an item is recommended based on your strategy algorithm or if it is a fallback? We’ve updated the Return Recommendation Widget Data API to include this information.
- You can now improve the image quality of your email recommendations independently, without help from your Customer Success Manager.
January 5, 2020
Enhanced Viewer Permissions
Users with "viewer" roles can now see settings of feeds, integration, and most of the General Settings screen. They can still not make any changes.