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  1. Dynamic Yield Knowledge Base
  2. Campaigns
  3. Testing & Optimization

Testing & Optimization

  • Test Versions
  • Choosing a Primary Metric
  • Affinity Allocation
  • Dynamic Allocation
  • Traffic Allocation
  • Traffic Allocation and Variation Exposure Examples
  • Probability to Be Best
  • Performing Split Tests (Redirect Tests)
  • Predictive Targeting
  • A/A Testing
  • Bayesian Approach to A/B Testing
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