Testing & Optimization
- Choosing a Primary Metric
- Traffic Allocation
- Affinity Allocation
- Dynamic Allocation
- Traffic Allocation and Variation Exposure Examples
- Test Versions
- Probability to Be Best
- Personalization Opportunities (Predictive Targeting)
- Performing Split Tests (Redirect Tests)
- How to Run an A/A Test
- The Bayesian Approach to A/B Testing