December 17, 2023
- You can now target by offline purchases in server-side campaigns and mobile app campaigns.
- You can now distinguish between SPA pages with “OTHER” page context by adding an attribute.
December 3, 2023
Understand the impact of your personalization efforts with new campaign analytics
Leverage new A/B test capabilities like Probability to Beat Control and Credible Intervals, and discover new insights that can amplify your results. Analytics improvements include a new methodology to count unique users and expanded outlier handling for users with an extreme number of events.
Reconnect with your customers: Win back customers by reconnecting with them at the right time, with the right message, in the right channel.
Reconnect is now available for SMS and Mobile Push Notifications channels. Customers can A/B test content and channels, connect the triggering event data to their recommendations, use personalized recommendations across all triggered channels, and enjoy a simplified, unified workflow.
Additional Updates:
- Display user data feed values within API campaigns (such as loyalty points, discount codes, and so on).
- Contentstack Connector: Seamlessly integrate Dynamic Yield and Contentstack to streamline content management and deliver personalized experiences faster.
October 22, 2023
Use CopywriteML to generate engaging subject lines with AI in Experience Email
You can now leverage AI to craft subject line ideas for any email in your email program: Newsletters, flash-sale announcements, welcome emails, and more.
Additional Updates:
- Enrich your dynamic content Experience Email blocks with onboarded user data (such as CRM data). For example, a coupon code, the user’s favorite store, or any personalized data from the user data feed.
- Target experiences by onboarded user data without creating an audience.
- Archive unused audiences to improve user experience while working with a large number of audiences.
- In Algorithm Studio, learn what your audiences like and apply it to your recommendation algorithm.
October 1, 2023
Incorporate business data into the Algorithm Studio
You can now create algorithms in the Algorithm Studio that balance any business data you have about your products, such as profit margin, inventory, return rate, review scores, and more.
Effortlessly import content from your headless CMS into
Experience OS
You can now simplify your workflow, managing your personalization efforts in Experience OS while managing content in your Contentful or Amplience CMS platforms.
August 27, 2023
With the Popular in Location algorithm, cater to the specific tastes and interests of the user’s location
Provide recommendations based on product engagement and geo-location data.
New out-of-the-box analytics-platform integrations
1-click installation of Contentsquare, FullStory, Heap, Mixpanel, and Hotjar
Google Tag Manager Experience OS extension
The Google Tag Manager extension fires Google Analytics 4 events whenever a variation is served to your visitors, with information you can use to create reports in your Google Analytics account.
Target campaigns using attributes from the user data feed
Targeting users based on first-party customer data enables you to:
Keep only your meaningful audiences
Shorten campaign creation
Prevent scale issues and improve performance
August 20, 2023
Filter products in strategies based on numeric values from custom columns
You can now curate your strategies by selecting products that meet specific numeric criteria, such as inventory, margin, sale price, number of reviews, or when the item was added.
Additional updates:
- Easy preview for App Personalization: Preview variations and campaigns in your native app by scanning a QR code.
- Social proof targeting for App Personalization and Web API campaigns: Increase visitor sense of urgency by targeting popular products with social proof signals.
July 23, 2023
E-commerce platform integrations now available as Experience OS extensions
Easy enablement and activation of your platform directly from the Experience OS store:
July 16, 2023
Simplified implementation with inclusive new sections
All new sections are now based on Web Personalization, upon which you can enable API and App Personalization implementation as needed. This flexible approach supports a multi-channel view of users, higher implementation mobility, and working with any e-comm plugin.
June 25, 2023
Self-service, no-code Google Analytics 4 integration with new Experience OS extension
The Google Analytics 4 connector enables you to analyze campaign results in your Google Analytics account, with easy installation from the Dynamic Yield app store. The extension is then managed in the Web Personalization app.
June 18, 2023
API logs by channel
You can now report and filter API logs by channel to improve your API development cycle, more easily locate warning and error origins, and improve the monitoring of
API performance.
Additional updates:
- CopywriteML is out of DY Labs. You can get fresh suggestions powered by AI within your campaign workflow.
June 11, 2023
Incorporate Location Trends Into the Deep Learning Recommendations Algorithm
The Deep Learning algorithm is now enriched with geo-based trends. Users with product engagement history are served personalized results that also consider regional trends. Users without engagement history are served only the regional trends.
Additional updates:
- Geo-based Predictive Targeting: Targeting anonymous users based on predictive models and localized consumer spending insights is now expanded to select countries in Europe: Austria, Belgium, Germany, Denmark, Spain, Finland, Ireland, Italy, Netherlands, Norway, Portugal, and England.
May 28, 2023
Preview results in Algorithm Studio
You can now see – in real time – how the ranking factors impact the algorithm results, and adjust accordingly.
May 21, 2023
API campaigns migrate to channel-specific applications for simplified personalization workflow
Your API campaigns are now included in the relevant channel app. The API Campaigns app has been removed from Experience OS, and any existing campaigns migrated as needed. This means that:
- App Personalization houses API campaigns serving native apps.
- Web Personalization houses all web campaigns, regardless of your implementation method (script or API).
API campaign templates are shared across channels.
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April 30, 2023
Introducing Experience OS for Financial Institutions
The Financial Institutions vertical is now a part of Experience OS. Using all core Dynamic Yield capabilities, Experience OS offers new goals, metrics, out-of-the-box audiences, and targeting conditions that match financial institutions’ customer journey—from discovery to product application and submission. Furthermore, templates representing dozens of unique use cases are available to create powerful personalization campaigns with ease.
Additional updates:
- User Predictive Spend extension leverages Mastercard predictive models to enable card issuers to target known users based on their likelihood to spend in a specific category or their similarity to a user or action.
- The new Shopify app offers extended functionality, including active cookie consent, customized product attributes, and Bring Your Own Logic.
- QSR Recommendation campaigns are now available for QSR customers through Experience OS.
March 31, 2023
Tailor recommendations to your business goals with Algorithm Studio
Algorithm Studio is a recommendations app that enables marketers and data scientists to configure algorithms in the Dynamic Yield operating system using their unique business expertise, through our algorithmic framework. Quickly generate algorithms based on product performance data to use in your recommendation strategies, including trending items, most viewed or purchased products, and products added to the cart.
Additional updates:
- From now on, you can target experiences in API campaigns and in App Personalization campaigns by previous page, current page, time of day, and day of the week.
- New Dynamic Yield templates:
- The Because you Watched recommendation template shows users personalized product lists, based on their recent activities.
- PLP Badging Based on Recommendations and PLP Badging Based on Recommendations custom code templates enable you to automatically add badges to category pages and search results.
March 12, 2023
Target anonymous users based on spend likelihood for their location
Two new extensions enable you to target anonymous users who are likely to engage and spend across a variety of preset categories, based on predictive models and localized consumer spending data provided by Mastercard.
- Geo-based Predictive Spend targets based on future probability to spend
- Geo-based Spend History targets based on historical consumer behavior
Deliver a hyper-personalized experience that reflects user affinity across the entire site
Affinity allocation is now available for site personalization campaigns. Serve the most relevant variation to each user based on their affinity profile, without having to create individualized, rule-based experiences.
Additional updates:
- A template designed for onboarding flows across retail websites collects zero-party data – information that users explicitly and voluntarily share, which in turn directly informs their affinity profile.
- The Identify User event supports both server-side and client-side identification, and includes additional identification attributes, such as phone numbers, to better connect with different CUID types.
- App Personalization is a new Experience OS app that provides users with an omnichannel experience over mobile apps and web: App Personalization and web Personalization can now exist side-by-side on the same Dynamic Yield site. This means that user affinity, audiences, recommendation strategies, and more, are informed by user behavior across channels.
- (March 14) A new data set in the Daily Activity Stream links between events and the variation they are attributed to. Note that the path at which exported files are stored is changing. Learn how to ensure continuity for your scheduled jobs.
- (March 15) New time-related conditions are available for API Custom Code and API Recommendation campaigns.
February 19, 2023
Use CopywriteML to automatically generate fresh copy ideas for your content and calls-to-action
Use generative AI models to suggest alternative wording for your texts and calls to action. Create variations to find the best phrasing, test different tones of voice, or find inspiration to improve your microcopy.
Unlock the power of Mastercard data with Market Basket Analyzer and SpendingPulse™
Now part of Experience OS: Enable rapid analysis of category-level data through an easy-to-use interface with Market Basket Analyzer, and fuel data-driven decisions through Mastercard's global spend data.
February 12, 2023
Use a conversational experience to drive self-segmentation and improve product discovery
New recommendation templates for Notification campaigns offer a friendly, conversational experience to site visitors, either through a chat-like box, or a welcome message. Templates are customizable to enable you to ask the questions that are relevant to your users and your product catalog.
January 15, 2023
Re-engage your users using Triggered SMS
The Experience OS trigger engine enables you to re-engage your users with personalized campaigns using the SMS channel. Remind users about products left in the cart, offer them products they've viewed that are now on sale, or set any other event to trigger a message and engage.
Leverage personalization generated by Dynamic Yield, anywhere
You can now leverage the Dynamic Yield affinity profile to create a personalized experience for each user encounter, anywhere. With the Profile Anywhere app, you can use a new server-side API to retrieve your users’ full affinity profile at your brick-and-mortar stores, contact centers, and more.
Additional updates:
- The Audience Export app has received a new look and is now available as Audiences Anywhere, in accordance with its primary value: Incorporating Audiences created with Dynamic Yield unique behavioral data, anywhere across your marketing stack.
January 1, 2023
Extended currency support
Dynamic Yield now supports currency conversion for 168 currencies (109 currencies added) for use as both site currencies and event currencies.