Release Notes 🎉

The latest product news and updates from Dynamic Yield.

October 10, 2021

If you use our EU data center, you can now personalize recommendations using the Collaborative Filtering algorithm.

September 13, 2021

Integrate All Your ESPs with Experience Email

If you send transactional emails through one ESP, and your newsletter in another, the code snippet for your Experience Email includes multiple versions – one for each platform.

August 29, 2021

Experience Email Support for Any ESP Integration

If you do not have native ESP integration implemented, you can noweasily define an integration with your ESP once , and then it automatically applies to all your future emails.

Additional Updates

• Experience API errors are now surfaced on your dashboard, so you won't miss a thing. Alerts include expanded information to help you resolve issues as fast as possible
• Client-side APIs now return recently viewed and recently purchased counts for identified end users across all devices used, not only per device.
• You can now export audiences with users identified by any identifier, not only email, to later ingest and target them in other platforms (Facebook, Google, ESPs, and so on).
• Our out-of-the-box Google Analytics integration now supports Google Analytics 4.

August 15, 2021

Use Experience Email within an existing ESP template

You can now choose to use Experience Email to build an entire email template in Dynamic Yield, or build an Experience Block to add into an existing email template you already have in your ESP. For example, enrich your “shipping confirmation” email template (managed by your ESP) with product recommendations for related products.

Additional updates:

• Experience Email is now available to all customers using the Dynamic Yield Email Personalization package.
• Filters for multi-language feeds in email recommendations are now available for product feeds that are synced with API.
• Client-side APIs now return recently viewed and recently purchased counts for identified users across all devices used, not only per device.
• Microsoft is retiring Internet Explorer 11, and so Dynamic Yield no longer supports this browser.

August 1, 2021

Experience Email: Picks up where the ESP left off

Experience Email enables you to transform static emails into individualized, real-time, predictive emails using an intuitive visual editor. Use the drag-and-drop builder to create emails in just minutes. No coding or design skills required. And no need to worry about different widgets recommending the same products – we automatically prevent that from happening.

Additional updates

• The Daily Activity Stream (raw data export) now includes additional data points that enable deeper analysis of your campaigns:
  • Recommendations data: the SKU that was recommended and clicked, including the  strategy that was served. 
  • Touchpoint data for multi-touch campaigns.

July 25, 2021

Experience API Logs Improvements

Enhancement to Experience API logs include:

• If the JSON response is long, you can see the Indication that it was trimmed due to size. You can always contact support if you need the complete log contents. 
• You can now filter according to event type.
• Indication of the number of campaigns and events in each row. 

July 11, 2021

Swipe-Right Recommendation Template

New out-of-the-box template serves recommendations with a fresh design. Visitors swipe right on what they like!

Additional Updates

• Multi-language product feed users can now create email recommendation rules with filters for the visitor's locale. For example, for a discounted items strategy, you can serve only those items discounted in the user’s location.
• Daily Activity Stream is now supported for mobile apps.
• If you make changes to the context using Auto-Detect Rules, a new indicator lets you see when the changes are live on your site.
• To avoid updating faulty data to User Data feeds, feeds with more than 30% errors are not synced at all.

June 13, 2021

Export Campaign Raw Data with the Daily Activity Stream

You can now export raw data of impressions and clicks of Dynamic Yield campaigns. This allows you to ingest this data into your BI platform, and build advanced reports that are custom to your business.

Serve Dynamic Yield Cookies as First-Party Cookies to Comply with ITP Restrictions

This early-access allows you to serve Dynamic Yield cookies from your domain with a simple DNS setup. Once set up, Safari and Firefox users will not have their cookies expired after 7 days.

Additional Updates

• Faster filtering results in API Logs screen.
• Introducing the AdaptML™ branding over Deep Learning algorithm and PLP Personalization.

June 6, 2021

New Out of the Box Recommendation Template: Recommendations as Stories

Use the well-known UX pattern of stories to recommend products. This is ideal in homepages, for a more immersive and engaging product discovery experience.

Additional Updates:

• Easily localize the price format (currency symbol as well as the thousands and decimal separators) in all of the Dynamic Yield recommendation templates using variables.
• You can now use any of the 23 new, beautiful fonts in email recommendations and dynamic content

May 23, 2021

Self-Service CRM Monitoring

You can now see the sync status of User Data feeds (also known as "CRM Feed"). Moreover, new alerts will appear in the dashboard if issues arise, and a simple error log will allow you to fix issues in a timely manner.

Additional updates

• Check out our new out-of-the-box Multi-Strategy Recommendations notification template, to serve recommendations in the style of the mobile streaming apps.
• ES6 syntax is now supported in variations, evaluators, and Custom Analytics integration code. String interpolation, Arrow Functions, and Spread Operators are just a few of the cool new ES6 capabilities that you can now use to make coding a breeze.

May 9, 2021

Codeless Context Implementation (Early Access)

You can now set up page context without implementing any code. You can set the definition to identify the page type and its attributes straight from the Dynamic Yield console.

Additional updates

You can now exclude specific products from your email recommendation campaigns by adding an attribute to your embed code.

 

April 25, 2021

Preview Your Email Campaigns

A new tool to QA your email campaigns. Paste the embed code of the email recommendations or dynamic content campaigns, and enter user email or locale, and see how the campaign will look to your subscribers.

Additional updates

A new Dynamic Yield recommendation template called "Animated Recommendations" allows you to present recommendations in a new, innovative, and eye-catching way.

April 11, 2021

Enhancement to Campaigns Multilingual Support

You can now manage variation translations at the language level, regardless of the country.
For example, let's say you have German and French sites that include an English version (en_DE, en_FR). From now on you only need to translate the variations to English once, instead of twice.

Additionally, this enables this feature for the following "lng" context implementations:

• Only language, without a country code. Example: EN
• Less traditional language and country combinations. Example: fr_IT
• language codes and non-country combinations. Example: es_EU

Additional updates

We are sunsetting the following capabilities:

• Unit CTR as a primary metric
• Variable value in Page Visit & Unit based goals
• Automatically creating a unit from your site's code
• Bronto integration for Triggered Emails

April 4, 2021

• LiveRamp Integration: You can now use your LiveRamp data to personalize experiences. It means you can already serve tailored experiences to anonymous users.
• A new dashboard box will show you how you can make the most with Dynamic Yield, with additional features you might not be using (e.g. Email Personalization, Deep Learning recommendations).

March 29, 2021

• Previewing campaigns and Draft Mode are now available for API campaigns. It means that you can create campaigns and run a full QA cycle, before launching it to your visitors.
• Emarsys integration: Leverage DY's trigger engine to send emails with your Emarsys account.

February 17, 2021

If you run API campaigns, you are now able to:

• Trigger mobile app push notification with the Experience APIs
• Exclude IPs from all reports
• Serve landing pages from your own domain

February 14, 2021

• If you create email recommendations and you have many product feed columns - it is now easier to find the column you'd like to create a filter for. How? The column picker has a new search capability.
• You can now disable the Social Proof client-side API (that retrieves the number of views and purchases of products) if you do not use it. This is an additional security layer on this data, added to the data obfuscation that was released last year.

January 31, 2021

• The Activity Log now shows the exact changes you made for each variation - including the changes to variable values.
• When you create a trigger email - you will now see only templates that are relevant for your trigger type.  
• The following triggered email integrations have successfully passed early access testing and are now available to all customers: 
  • Oracle Responsys
  • Custom ESP (for ESPs with restful APIs)

January 10, 2021

Managing Campaigns in Multilingual Sites is Easier than Ever with Localized Campaigns

Creating individual experiences for each translation is now a thing of the past. Save time and reduce human error by using a single variation to localize content per site language.

You can provide a translation for any variable, and the localized value will be served based on the page language.

Additional Updates

• You can now replace existing templates when copying between sites. This means that all variations connected to the template are automatically updated with the new version.
• You can now copy recommendation strategies between sites.
• You can now see the metrics that matter the most to your business at the top of your Dashboard and Audience Explorer.
• To prevent misuse, your API keys can now only be created and edited by admin users.
  
  

December 20, 2020

Send Automated Price Drop Emails (Early Access)

Price drop triggered emails let you notify users that a product they engaged with (but did not buy) is now available at a lower price.

Additional Update

• Troubleshooting Experience APIs just got easier with the ability to filter the Experience API log by response speed.

December 6, 2020

• You can now add custom fields such as widget titles to your Experience API recommendations campaigns. 
• Recommendations for email now support user identification based on external identifiers to align with your company’s policies. 
• Create dynamic recommendation filters in your Experience API campaigns using real-time filters. Use it to create a “gift finder” or recommending products that pass the “free shipping” threshold. 
• SPA calls are getting faster this month with another performance improvement. 
• The strategies list has been redesigned, with the ability to filter the list by page type or algorithm.

November 1, 2020

• You can now reduce the size of the responses of your Experience API recommendations if you only need the SKUs. 
• The data from visitors who are opted-out using any method of data privacy management is not sent to Google Analytics through our integration. There is also a new API that allows you to prevent their data from being sent through any Custom Integrations.

October 27, 2020

Take your zenloop surveys to the next level by using Dynamic Yield to personalize and test them with our new template. 

October 11, 2020

Improve Security with Single Sign-On

Introducing an enterprise-grade security enhancement: Single-Sign On integration through SAML 2.0 or OIDC (which are supported by all major identity providers like Okta and Active Directory). Your Security team will love it, as it gives them full control of the authentication policy and you will have one less password to remember.

Additional Updates

• Active Cookie Consent is now fully supported in sites of type API.
• Customers who use SAP Hybris as their eCommerce platform can now seamlessly implement Dynamic Yield using a dedicated extension to speed up the process (Early Access).
• The Activity Log keeps getting better with the ability to view details about changes to the campaign and experience status.
• Provide more personalized recommendations, as they are now based on user engagement across all devices for identified users (gradual rollout).
• We added support for the following currencies to be used as both your main currency and as secondary currencies in events such as purchase or add to cart: AOA (Kz), MXN ($), MZN (MT), ARS ($), BYR (BYR), LKR (Rs), PEN (S/.), UAH (₴), UYU ($U).

September 29, 2020

A New Way to Manage User Data Privacy Preferences

Active Cookie Consent is a new way to manage user data privacy preferences that restricts user data unless users actively consent. 

Additional Updates

• You can sync your Product Feed via API (early access). It gives you the flexibility to update the entire feed whenever you want or make quick changes to specific product properties without syncing the entire feed (e.g. updating the price of a specific SKU).
• You can finally track code changes in your variations with a new addition to the Activity Log that shows a before/after view of every change. 
• Create Units easier than ever with a completely new user interface.

September 13, 2020

• Enabling triggered emails is now self-service for mobile app SDK customers who have a Sendgrid account.
• If you have a Gravatar account, you can use your Gravatar image as your avatar in the Manage Teammates screen.
• We added contextual help to the Goals form to help you better understand how to create Goals.
• You can now access the Activity Log for each campaign directly from each campaign’s report. 
• Support for Japanese characters in events sent via our Google Analytics Integration will be rolled out to customers this week.

August 30, 2020

• You can now view which attributes are used to calculate affinity, and which product attributes are available for targeting in the Product Feed.
• Check out the new PLP Dashboard to get an overview of the uplift to views and revenue on your product listing pages.
• Upload an avatar in the my account screen to make yourself more recognizable in the manage teammates screen.
• Create goals faster and easier than ever with a completely new user interface. 
• Selecting the location of Dynamic Content and Recommendations on your site is now more intuitive. 

August 16, 2020

• Dynamic Yield is always trying to improve our effect on page load performance. This month’s improvement of 4% brings the total to 40% over the past four months! 
  
• If your site is affected by flickering, speak to your Customer Success Manager to enable a new option to help make flickers a thing of the past.
• With Safari's ITP policy, customers were required to make changes to ensure user tracking worked properly. This solution is now also available for customers who implemented Dynamic Yield through a CMS platform like Shopify and WooCommerce.  Speak to your Customer Success Manager to learn more.
• Copy campaigns faster than ever with a new option to copy to all sites with one click.
• You can now use a 1 day attribution window in recommendation reports and experience settings.

August 2, 2020

Manage Users at Scale, with Role-Based Permissions

Managing user permissions for each user can be time consuming. With this enterprise-grade capability, you can assign a group of users into a role, and manage their permissions at once by changing the permissions of the role. Learn more

Additional Updates:

• Until now, the activity log showed which entity (campaign, evaluator, etc.) was changed, when, and by whom. From now on, you can see more information about what was changed - if it was the targeting, trigger, variation code, etc.
• Templates tend to pile up with time. You can now archive templates that are no longer relevant, cleaning the clutter from the template list, ensuring they are no longer being used in campaigns. 
• You can now view which campaigns are linked to any given template. You can even unlink all experiences with the click of a button.
• You can now create variations of your Experience API campaigns automatically using a variation feed. Targeting based on visitors location and weather is now also supported for Experience API campaigns.

July 19, 2020

• The Experience API logs now include the responses of all API calls. They also include the Product Listing Page API calls, so you can monitor and debug those as well.
• The Activity Log now includes details about what was changed, for many of the common changes (e.g. variation code, frequency, trigger, targeting). You can also filter the log by action (create, edit, delete, etc.).
• Check out the new template list page enhancements to help you save time: filtering templates by type and/or label, copy a template to multiple sites at once, and deleting a template that is linked to variations by unlinking it right in the templates screen.
• The new recommendation report for mobile app now shows a breakdown of widget performance.
• You can now target multi-touch campaigns using a custom evaluator.

July 6, 2020

Personalized Product Listing Pages (Early Access)

PLPs (AKA category pages) are an integral part of the conversion funnel in eCommerce sites. Now you can use Dynamic Yield to display products in your PLPs in an order that is optimized for each visitor. The order is based on a deep-learning algorithm, that prioritizes products the visitor is more likely to purchase. Learn more about Personalized Product Listing Pages

Additional Update

• The new recommendation report is now available to all customers.

June 21, 2020

• You can now copy recommendation campaigns across sites, just like you can do with other campaign types.
• See the overall performance of your triggered email campaigns in a new dashboard section. It includes the total number of emails sent, clicks, revenue, and more.
• Filter mobile recommendations using realtime data, plus additional enhancements in the new mobile SDK.
• Send triggered emails via Salesforce Marketing Cloud using this new guide.
• All platform user management screens (e.g. My Account) have been redesigned.

May 31, 2020

Dynamic Yield’s Experience API is now live. You can now leverage Dynamic Yield capabilities (behavioral targeting, recommendations, and testing) with server-side API based campaigns. With these campaigns, the page is not manipulated after it is rendered. Instead, the Dynamic Yield decision engine is integrated tightly with your technology stack, improving your overall page performance. These campaigns can run in parallel to standard client-side campaigns (e.g. Overlay, Dynamic Content).
This release also includes a new type of API key, and a log for all server-side API calls for debugging purposes. Learn more about it in dy.dev ›

The new recommendation overview report gives a much-needed birds-eye-view of all recommendation campaigns, with tons of new data points: Direct revenue impact (as % of total revenue) and direct purchases over-time, flexible attribution window, page type breakdown, and recommendations metrics at the campaign level. The new report will be gradually rolled out in the next 2 months.

Additional Update:

• The "My Account" screen was revamped with an updated design, bug fixes, and security improvements.

May 10th, 2020

You can finally serve recommendations in Multi-touch campaigns without complex workarounds, simply by choosing “Recommendations” in the touchpoint type.

Additional Updates:

• Enabling triggered emails is now self-service for customers who have a Sendgrid account.
• You can now use one ESP for triggered emails and another for dynamic content and email recommendations.

April 26th, 2020

Dynamic Yield has rolled out a solution you can implement to resolve complications arising from Safari’s new ITP policy. 

April 12th, 2020

You can now view a log of edits to any campaign by clicking the "Activity" button, from the "Site Personalization" list of campaigns, or straight from the campaign settings page.

March 29th, 2020

• A recommendations API allows you to create dynamic real-time filters. Use it to create a “gift finder” or recommend products that pass the “free shipping” threshold.
• You can filter the Activity Log by date and user, making investigations much easier.
• Onboarding user emails (used for Triggered Emails and Audience Export) is now fully self-service.
• You can now exclude products that the user recently purchased offline from recommendation widgets.
• A new academy course on Behavioral Targeting will help you leverage your users’ data to deliver personalized experiences.
• The Dynamic Yield Community is now available for European customers. Additionally, it has a new “Feature Request” category, where you can suggest and upvote feature ideas. 

March 1, 2020

• Check out the new Activity log to see who changed which campaigns, audiences, and other assets were changed in your account.
  
• You can now see who else is currently editing the same campaign you do, so you don’t override each others work.

February 16, 2020

Target Dynamic Yield Audiences Anywhere

You can now run a daily export of visitor emails of any audiences created in Dynamic Yield. This can later be used by other marketing platforms (e.g. email service platform, facebook) for targeted offsite campaigns.  

Additional Updates

• Monitor and view logs of the onboarding of user email addresses (used for triggered emails and audience export).
  
• Gain better visibility in your campaigns with more accurate update tracking. When a template is edited, the last modified date and modifier of any campaigns using the template are updated as well.
  

February 2, 2020

• Preview Mode now lets you know if the reason you can’t see a Dynamic Content or a Recommendation Widget is because it's not targeted to the current URL, making it even easier to debug “what am I not seeing it” issues. 
• Are you a developer that’s new to Dynamic Yield? Visit the academy to learn the basics of the Dynamic Yield platform: templates, evaluators and events.
• Dynamic Yield cookies now include the Secure attribute, as required by Chrome 80’s new privacy policy. This ensures that everything will continue to work as expected.
• Dynamic Yield Partners can now use the Affinity Demo Tool to demonstrate how visitor behavior affects the affinity profile. 
• You can now easily see if the report you’re looking at belongs to a draft, paused or archived campaign - straight from the report.
• The confirmation message when deleting a campaign now contains the campaign name, so you don’t have to double check it. 

January 19, 2020

Visual Template Selection in Email Recommendations

You will now see large thumbnails when choosing a template in email recommendations. In addition, real-time preview will update as you change variable values, so you won’t design blindfolded.

Additional Updates

• Want to know if an item is recommended based on your strategy algorithm or if it is a fallback? We’ve updated the Return Recommendation Widget Data API to include this information.
• You can now improve the image quality of your email recommendations independently, without help from your Customer Success Manager.

January 5, 2020

Enhanced Viewer Permissions

Users with "viewer" roles can now see settings of feeds, integration, and most of the General Settings screen. They can still not make any changes.

December 8, 2019

Target Users Based on In-Store Purchases

You can now leverage information about offline purchases to enhance targeting and recommendations for identified users. Purchases data will enable new algorithms of that allow dynamic yield to recommend products bought together on or offline. If you include the user's identify in the purchase data, you can use a dedicated targeting condition to create audiences based on offline interactions. For example: users that purchase products from a specific categories offline.

Other News

• Download the new A/B Test History Report to get an overview of your A/B tests at a glance. 
• Take a deep dive into the Dynamic Yield Academy, which is now available for customers using our EU data center. 
• You can now create advanced filter rules straight from the email recommendations widget creation form.

November 6, 2019

• New "Inspiration" section in the Dashboard to spark your imagination with successful personalization use cases from other Dynamic Yield users.
• Preconnect tags were added to the Dynamic Yield script's get code. These tags decrease loading time by allowing your browser to setup early connections before an HTTP request is actually sent to the server, thus eliminates roundtrip latency.
• You can now see indication if a campaign is archived in editing mode and in the campaign reports.  

November 3, 2019

• You can now copy evaluators to other sites in your account, and view a list of campaigns using each evaluator.
• We did it for Site Personalization, and now we've done it for App Personalization: All of the app personalization campaigns are now managed in one window so you can search, filter, view and more!  
• Implement Dynamic Yield in an SFRA (Salesforce’s Storefront Reference Architecture) website with a new Salesforce Commerce Cloud cartridge.
• You can now edit all out-of-the-box audiences that are included when you install Dynamic Yield.

October 7, 2019

Enhanced QA and Preview Mode

Preview and QA are critical steps for checking new experiences on your site before they are published. We completely rebuilt these workflows to make them simpler, more intuitive, and 100% reliable. There is no more need for URL parameters and other technical workarounds! We also made the following enhancements:

• You can now preview variations on site while creating or editing variations so you can work much faster.
• When previewing a campaign, you can now "force" any variation to appear directly in the preview mode.
• If a campaign does not appear in preview mode you will be shown exactly why when the cause is due to frequency limit, a missing trigger condition, or the targeting conditions. 

Other News

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• You can enhance the quality of images in email recommendations for high resolution screens, and adjust the quality responsively. This feature is available upon request from your Customer Success Manager.

• There is a New Mobile SDK that includes support for push notifications in iOS 13, Russian language push notification buttons, and more

September 15, 2019

Customize Item List Layout

Item List campaigns allows you to serve multiple variations, in the best order. You can now customize the layout of the variations to be vertical, horizontal, or custom. You can also add CSS at the campaign level that will apply to all variations, add titles, and more. 

Other News

• Dynamic Allocation recalculates allocations more than 5 times faster! (every 45 minutes vs. 4 hours in the past)
• No more resetting A/B tests by mistake. When updating a template we will no longer create a new test version.

August 4, 2019

Sync Your Feed Securely

Product feeds can now be synced from an S3 bucket using SFTP and not just from a public link. This is important if you have sensitive information in your product catalog.

 

Export Dynamic Yield User Activity Data to your BI Platform

You can perform a daily export of user interactions such as pageviews and events and import the file to your BI platform. 

Other News

• Made changes to a template and want to rollback? You can now download a log of all changes that were made to your templates.
• Users with viewer permission can now see the setup of recommendations strategy (don't worry, they can't make any changes).
• You can now define how URL based audience and targeting conditions are evaluated - based on the URL on the browser, or a page URL defined in your <head> tag. 

July 7, 2019

Partner User Management Enhancements

Managing multiple Dynamic Yield accounts just got much easier for our partners. Partners can create users that have permissions across all of your Dynamic Yield accounts in one user interface. 

More News

• We rebuilt our Knowledge Base site from the ground up! Look forward to a robust search tool, intuitive navigation and your own dashboard to manage and track support tickets and requests.
• Out of the Box Recommendation Strategies - when you sync your product feed for the first time. You can now start using product recommendations
• There is a New Mobile SDK that includes support for push notifications in iOS 13, Russian language push notification buttons, and more.

June 2, 2019

New Affinity Based Targeting Conditions

You can now target users based on their personal preferences without having to build an audience.

More News 

• Custom Code campaigns allows you to inject CSS to the page without writing JavaScript.
• Multiple recommendation widget will no longer recommend the same products on the same page. This is done automatically.
• You can now sync product feeds with up to 5M items!
• New out of the box templates: Shop the Look for landing pages and several clean and more "generic" overlay and notification templates.

May 5, 2019

Export Revenue Event Log for A/B Test

You can now export a log of all revenue events that were fired in an A/B test, by clicking the Export button at the top-right of your experience report, and select “Revenue event log”. A downloadable link will be sent to your choice of email. The report includes all revenue type events, the attributed variation as well as indicate if these events were considered outliers.

 

Dynamic Yield Templates got a new home and a fresh look

In case you are looking for our out-of-the-box templates… we combined the two template tabs into a single screen. DY templates got a design uplift and can be found at the top row of your template selection screen.

More News 

• Out of the box templates are easier to see, as they appear prominently in the variation creation dialog.
• Recommendations got better: we're now recommending the most relevant products after filters are applied. 

April 7, 2019

 

 

Affinity based Audience Conditions are here! 

You can segment your audience based on individual preferences to product brand, color, category and other product attributes and create highly targeted personalized experiences.

New and Improved Recommendations in Dashboard

Total assisted and direct revenue is now available in the dashboard (for eCommerce sites).

 

More News 

• We’ve made room for important items like reports, tables, and content by moving our navigation to the top. We’re also tidied up and gave all of our resources, such as templates, strategies, goals, and evaluators their own home under the ‘Assets’ menu.
• All of your site personalization campaigns are now in a single view! You can now track, search and manage each and every site campaign from a single place, no matter the type.
• The platform is now much, much faster! Screen loading time has decreased by 50%!!!

 

March 3, 2019

New Algorithms for Email Recommendations

A few month ago we introduced purchased & engagement based strategies. Now we are now rolling them for our Email Recommendations as well - Recent Purchases, Purchased with Last Purchases, Viewed with Recently Viewed.

 

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More News

• Audiences. Traffic sources & device type audiences will now be created automatically for every new site and app.

• You can now upload SVG files for image template variables.

• When working on a variation that is linked to a tempalte, you can now quickly jump into its template form by clicking on the template’s name.

• From now on, Automatic Allocation will be called Dynamic Allocation.

• Preview dialogue improvements: It is no longer mandatory to plugin http:// is will for the preview URL; and when a URL is not provided, the preview will pull the site URL from your site settings.

• Improve your site performance by adding DNS prefetch calls before the script. We've updated our script code to include the new calls.

• Experience scheduled for future date, will not be loaded with the script, ultimately reducing script size and improving performance.

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• New SDK version v3.5:  bug fixes and stability improvements. Mobile release notes 2

• When you name any one of your variations “control group” (or small variants of this name) we automatically consider that variation as your baseline and measure uplift against it.

February 3, 2019

Outlier Handling in A/B Tests

A high volume purchase can easily boost the ‘revenue per user’ of a variation. Consequently, that variation is declared ‘winner’. However, there may be no real relationship between the purchase and the variation. Namely it may not reflect the behavior of the rest of the visitors who were exposed to that particular variation. Adopting the winning variation and removing all others, could potentially create a downlift affect.

Filtering such ‘outliers’ is therefore critical in gaining our customer’s trust when running revenue based A/B test experiments. This release, we begin filtering outliers from A/B test and Predictive Targeting by default.

More News

Recommendation algorithm improvements: Popularity score is now calculated by the total score of the SKUs in the group, and not just by the leading SKU of the group.

January 6, 2019

Dashboard Recommendation Report

We’ve added a recommendation report to our new dashboard. If you are running Dynamic Yield on an eCommerce site and have at least one Active recommendation widget, you will now see an aggregated view of your recommendation performance across your entire site.

More News

• Our mobile app customers will be happy to know that we’ve launched an in-app validation layer allowing developers and marketers to view the mobile implementation status in real time to quickly detect and fix issues.
• New Unified Customer Profile API: Dynamic Yield collects and derives many insightful user attributes such as ‘days since last purchase’ or ‘average order value’. This release we are exposing these attributes via a server side API, enabling you to leverage advanced user data in custom experiences anywhere (e.g. call centers, kiosks).